Stubborn Craft Fountain: Redefining the Craft Soda Experience

Celebrating Craft and Heritage with PepsiCo Design & Innovation

This fountain is designed specifically for Stubborn Soda, a brand that values doing things the right way, even if it is the hard way – because it tastes better. The design team ensured that the brand values translated consistently into the visual design language, colors, materials, and finishes of the fountain. The main focus point in the consumer journey is the pouring area, which prominently displays the Stubborn Soda branding.

One of the unique features of the Stubborn Craft Fountain is its pull-tab handles, which provide a distinctive craft soda pouring experience. These handles not only add to the overall aesthetic appeal of the fountain but also enhance the interactive element for the consumer.

Launched in June 2015, the Stubborn Craft Fountain has garnered recognition for its exceptional design. It was awarded the Silver A' Design Award in the Food, Beverage, and Culinary Arts Design category in 2016. This prestigious accolade is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. The Stubborn Craft Fountain exemplifies excellence and introduces positive feelings, amazement, and wonder to consumers.

The Stubborn Craft Fountain is a testament to PepsiCo Design & Innovation's commitment to pushing boundaries and redefining the craft soda experience. With its sleek design, attention to detail, and unique features, this fountain is set to revolutionize how craft soda is enjoyed.