Reviving Artisanal Traditions: LIFEWTR Series 3

PepsiCo Design & Innovation's Award-Winning Brand Packaging

The inspiration behind LIFEWTR Series 3 is as diverse as it is dynamic. The project aims to provide exposure for emerging artists and creatives from various fields, including graphic design, fashion, fine arts, and photography. In a groundbreaking partnership with the Council of Fashion Designers of America (CFDA), LIFEWTR has given three talented participants of the CFDA+ spotlight program a career-changing opportunity to showcase their designs on nearly 40 million bottles of LIFEWTR.

Adam Dalton Blake, Tiffany Huang, and Ghazaleh Khalifeh, the designers behind Series 3, have each brought their unique perspectives and strengths to the project. Blake, a contemporary menswear designer, is known for his colorful and imaginative designs. Huang, an artisanal womenswear designer, draws on her deep interest in color in her approach to design. Khalifeh, a textile designer, focuses on reviving artisanal traditions and fostering cross-collaborations.

These unique properties set LIFEWTR Series 3 apart from other designs. The project is not just about creating visually appealing packaging; it's about giving emerging artists a platform to showcase their talent and make their mark in the world of design. It's about pushing the boundaries of what's possible in design and innovation.

The Platinum A' Design Award that LIFEWTR Series 3 won in 2018 is a testament to the project's exceptional design and innovative approach. This award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and advance the boundaries of art, science, design, and technology.

In conclusion, LIFEWTR Series 3 is more than just a design project. It's a celebration of creativity, a platform for emerging artists, and a testament to the power of collaboration. It's a shining example of how design and innovation can come together to create something truly extraordinary.