One Hengqin-Macao Bay: A Sales Center Designed by Ocean Luo

Creating a Futuristic Landscape City

The One Hengqin-Macao Bay Sales Center, located on the 43rd floor of the Huafa Hengqin International Finance Building, stands as the tallest building in Zhuhai-Macao, soaring to a height of 339 meters. Drawing inspiration from the concept of the tide rise, Ocean Luo combines the style and humanity of an international capital venue. The design highlights the image of the seascape and the sky, seamlessly integrating them into the space. The deliberate creation of a different space covered by white clouds and the sky brings visitors a visual feast.

The Sales Center spans 1000 square meters and features highly complex multi-format scenes. The walls are adorned with intricate metal lines, while the ground is paved with high-purity marble parquets, creating a fashionable space with both luxurious taste and a strong modern flavor.

The One Hengqin-Macao Bay Sales Center aims to provide visitors with an immersive experience. The entire space, coupled with its height of 339 meters, creates a feeling of being accompanied by white clouds. As the breeze ripples on the river surface, the design focuses on highlighting the unique visual focus of the location. Emphasizing simplicity and freedom from the tediousness of form and material, the Sales Center showcases parallel cities and living lifestyles, highlighting the city cover of the Bay Area.

The project, which started in March 2021 in Guangzhou and finished in November 2021 in Zhuhai, is the result of extensive research. Ocean Luo incorporated insights from the market environment, business logic, target customer group, and space interest interaction. By incorporating symbolic landmark attributes and identity labels, every detail has been condensed into beauty itself, creating a new gathering place for visual aesthetics.

Overcoming creative, technical, and research challenges, the One Hengqin-Macao Bay Sales Center continues the concept of contemporary urban living and the attitude towards life that focuses on feeling itself. The space seamlessly integrates communication, rest, and work, highlighting the inner expression and refined aesthetic operation. Natural light and shadow are brought in to maintain the tension of life in the space, adding a spiritual beating.

The One Hengqin-Macao Bay Sales Center, designed by Ocean Luo, is a testament to the designer's vision and creativity. It represents a harmonious coexistence of nature and human settlements, creating a futuristic landscape city that captivates visitors with its immersive experience.

Image Credits: Frey.Peng

Awards and Accolades: The One Hengqin-Macao Bay Sales Center was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2022. This prestigious award recognizes designs that authenticate experience and resourcefulness, incorporating best practices in art, science, design, and technology. The Sales Center exhibits strong technical and creative skills, contributing to improvements in the quality of life and making the world a better place.