Hair For Hope Cancer Care Initiative

Promoting Hope and Support for Cancer Survivors

The Hair for Hope Cancer Care Initiative, designed by Onedor Co. Ltd., is a unique and impactful project that aims to create a symbol of hope and call-to-action for cancer survivors and the younger generation. The initiative focuses on the act of hair donation and the joy of cancer survivors living confidently. The design is simple yet clear, reflecting the spirit of the event.

The symbol, known as the "Halo of Hope," consists of two united half circles. It represents the commitment of the foundation towards cancer survivors, symbolized by a rainbow, a sign of promise. The design also incorporates the smile of individuals receiving care services, reflecting their renewed confidence. The halo element adds balance and trustworthiness to the design, creating a sense of community.

The color choice for the design is significant, reminding participants that their hair should remain natural, without any dye or treatment. The two-color palette ensures easy recognition of the symbol in different environments and simplifies production. The use of K100 and a single Pantone swatch allows for consistent color correction across various collaterals.

The Hair for Hope Cancer Care Initiative was developed through a collaborative process, involving qualitative research methods such as in-depth interviews and design-thinking workshops. The aim was to gather firsthand experiences and expectations from key stakeholders and create consensus among the management team. The brand strategy and design were carefully crafted to align with the foundation's purpose and future goals.

The project, which started in March 2022 and concluded in July 2022, involved the collaboration of the HOPE Foundation for Cancer Care and Onedor Co. Ltd. The initiative is currently in the preparation phase, with the event scheduled to take place in July. The collaboration between the two entities will continue to introduce other initiatives for the foundation.

The Hair for Hope Cancer Care Initiative has been recognized for its outstanding design and impact. It was awarded the Bronze A' Design Award in the Social Design category in 2023. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving quality of life.

The Hair for Hope Cancer Care Initiative, with its powerful symbolism and purpose, serves as a beacon of hope for cancer survivors and inspires the younger generation to make a positive impact on society. Through the act of hair donation, this initiative encourages individuals to become someone's hope and contribute to the well-being of others.