Synchron: A Unique Desk Clock Displaying Time Zones Simultaneously

An Unconventional Statement of Time

Synchron is not your typical desk clock. It goes beyond the traditional functionality of timekeeping and presents a thought-provoking confrontation with time. The main idea behind this decorative clock is to contrast the mechanical understanding of time with its arbitrary interpretation.

Unlike digital clocks that display time in a uniform manner, Synchron embraces the diversity of time zones around the world. It highlights the fact that time is not a fixed concept but varies across different regions. With Synchron, you can customize the time zones based on your desired locations, making it a truly personalized timepiece.

The design of Synchron is as unique as its concept. The frame of the clock is made of polypropylene fiber reinforced concrete, giving it a sturdy and contemporary look. The discs, which represent the hour and minute hands, are crafted from various materials such as aluminum and coated PVC sheet. These discs are cut and engraved using CNC technology, ensuring precision and attention to detail. The clock also features a simple movement mechanism that keeps the time accurate and reliable.

Measuring at 90 mm x 130 mm x 80 mm, Synchron is compact and perfect for any desk or tabletop. It comes packaged in a box measuring 115 mm x 155 mm x 85 mm, making it an ideal gift for design enthusiasts and world travelers alike.

Synchron is not just a functional timepiece; it is a statement piece that sparks conversations and challenges our perception of time. By displaying multiple time zones simultaneously, it reminds us of the interconnectedness of our world and the diversity of cultures and lifestyles.

Farzan Shamasblou, the designer behind Synchron, explains that the inspiration for this design came from a theoretical perspective that recognizes the analog clock as a symbol of labor in the digital age. In a world where digital displays constantly remind us of the importance of time, analog clocks have become more decorative than functional. Synchron aims to bridge the gap between mechanical performance and anti-design, creating a design that is both aesthetically pleasing and thought-provoking.

Synchron has received recognition for its innovative design. It was awarded the Bronze A' Design Award in the Decorative Items and Homeware Design category in 2023. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life.

With Synchron, Farzan Shamasblou has created a design that challenges our perception of time and adds a touch of sophistication to any space. It is a testament to the power of design to provoke thought, inspire conversation, and enhance our everyday lives.