The Smart Display Wheel, a product of Citic Dicastal Co.,Ltd's ingenuity, is not merely a decorative component of the car. It is a safety feature that directly influences the vehicle's performance and appearance. The design team drew inspiration from the evolving demands of the automobile industry, aiming to add more value to the wheel, a crucial part of the vehicle.
What sets the Smart Display Wheel apart is its unique feature of displaying naked-eye 3D images without a screen. This smart display system, taking the wheel as its carrier, can be utilized for various purposes such as advertising data delivery, danger warning, and intelligent vehicle condition monitoring. It also allows drivers to set images according to their mood, enhancing human-vehicle interactions and catering to the consumers' need for personalized and smart wheel products.
The Smart Display Wheel boasts a sleek design with its surface featuring piano black paint and a finishing bright surface, highlighting its sporty, tough lines. The LED plug-in unit is seamlessly integrated with the wheels, reflecting a combination of rigidity and flexibility. The images displayed on the wheels can change with the vehicle speed, further meeting consumers' individual needs.
The design employs a speed self-adaptive matching algorithm that accurately senses the wheel's acceleration and angular velocity when rotating. This allows dynamic control of the LED image display. When the speed is below 20km/h, a flowing water light is displayed, and 3D images are displayed when the speed reaches 20km/h and above. This innovative design represents the deep integration of wheel hub design and advanced electronic information technologies.
The Smart Display Wheel's design and functionality have been recognized with the prestigious Silver A' Vehicle Parts, Auto Accessories, and Care Products Design Award in 2023. This award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The Smart Display Wheel, admired for its strong technical characteristics and splendid artistic skill, showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder.
With its patented technology, Citic Dicastal Co.,Ltd's Smart Display Wheel is a testament to the company's commitment to innovation, design excellence, and the future of automobile aesthetics. This product is not just a wheel; it's a revolution in automobile design.
Project Designers: CITIC Dicastal CO.,LTD
Image Credits: CITIC Dicastal CO.,LTD
Project Team Members: Zuo Xu, Hanqi Wu, Guoyuan Xiong, Zhihua Zhu, Shiwen Xu, Minglei Li and Yao Dai
Project Name: Smart Display
Project Client: CITIC Dicastal CO.,LTD