In Chali: An Immersive Interactive Visual Exhibition for Chali Tea

Integrating Tea Culture, Visual Art, and Brand Concept

With the core concept of "The rivers and mountains are embedded in the tea," In Chali creates a digital immersive projection and touch-sensitive, audio-visual interactive installations that go beyond space and time. It invites viewers to embark on a boundaryless journey of shape, hearing, visual, smell, and touch. This unique exhibition showcases the beauty of China's natural landscapes and the essence of tea culture.

The exhibition, located at K11 in Guangzhou, Guangdong, China, offers a captivating experience for visitors. As they step into the space, they are transported into the mesmerizing landscapes of China, surrounded by stunning visuals and immersive soundscapes. The interactive installations allow visitors to engage with the exhibition, creating a multi-sensory experience that brings the tea culture to life.

One of the standout features of In Chali is the integration of the fragrance system. As visitors explore the exhibition, the space emits the aroma of tea, enhancing the sensory experience and immersing them further into the world of Chali Tea. This unique combination of visual, auditory, and olfactory elements creates a truly immersive and memorable experience.

The design team, led by Leung MukChi, has successfully merged art, technology, and brand concept to create a one-of-a-kind exhibition. In Chali not only showcases the beauty of China's landscapes but also communicates the essence of the Chali Tea brand. It is a testament to the power of design in conveying a brand's message and creating a memorable experience for visitors.

Recognized for its excellence, In Chali was awarded the Iron A' Design Award in the Event and Happening Design category in 2023. This prestigious award is given to designs that demonstrate innovation, practicality, and adherence to professional and industrial requirements. In Chali's integration of industry best practices and its ability to evoke positive emotions contribute to a better world through its immersive and engaging exhibition.