Sky Blue: Innovative Alcoholic Beverage Packaging

A Futuristic Design by Jingzhang Xiao and Dongyan Ruan

Sky Blue is an innovative alcoholic beverage packaging design that combines aesthetics, functionality, and sustainability. Inspired by the concept of a smart streamline bottle, designers Jingzhang Xiao and Dongyan Ruan have created a unique and visually appealing packaging solution that reflects the brand's vision of a bluer sky.

The Sky Blue design stands out with its eye-catching bottle shape and cap, which resembles the eye of the sky. This not only adds a futuristic aesthetic to the packaging but also conveys a deeper spiritual meaning of wisdom and positivity. The bottle is made using an environmentally friendly glaze process, reducing its impact on the environment while providing a smooth and delicate touch.

One of the key strengths of the Sky Blue design is its ergonomic design. The bottle's flexible and smooth shape follows the principles of rational aesthetics, incorporating the golden rule of the Fibonacci spiral to create a balanced, elegant, and dynamic super golden ratio. This makes it comfortable for users to hold and open, enhancing the overall user experience.

The Sky Blue packaging is not only visually appealing but also functional. The liquor box features a five-in-one structure that enhances anti-counterfeiting measures, ensuring market order and consumer trust. Additionally, the packaging includes four-code correlation, which assists in digital marketing efforts.

Using a combination of materials and production techniques, the Sky Blue design achieves its unique properties. The bottle is made of crystal white material, weighing 580g, while the cover is made of PC, LDPE, EPE, HDPE, and ABS. The box is constructed using positioning lithographed paper, special paper, laminated blister, and velcro. The production process involves spraying, baking, injection molding, electroplating, bronzing, printing, and applying a matt film with glossy embossed oil.

With dimensions of 145mm x 108mm x 320mm, the Sky Blue packaging is designed to be visually appealing, functional, and environmentally friendly. It combines the art of packaging design with the innovation and technology required to meet the demands of modern consumers.

The Sky Blue design has received recognition for its excellence. It was awarded the Iron A' Design Award in the Packaging Design category in 2023. This prestigious award acknowledges the design's practicality, innovation, and adherence to professional and industrial requirements. The Sky Blue packaging design not only fulfills its purpose but also contributes to a better world through its integration of industry best practices and competent technical characteristics.

Project Details and Credits

Project Designers: Wen Liu
Image Credits: Wen Liu
Project Team Members: Creative Director:Liandong Zhang; Creative Director:Huashuang Liu; Creative Director:Zhaoxin Zhu; Designer:Jingzhang Xiao; Designer:Ru Li; Designer:Aizong Lin
Project Name: Sky Blue
Project Client: Wen Liu

Sky Blue IMG #2
Sky Blue IMG #3
Sky Blue IMG #4
Sky Blue IMG #5
Sky Blue IMG #5

Read More on Design Radiant