Porto Ferreira's Waterloo Vintage 1815: A Timeless Design Masterpiece

Omdesign's Award-Winning Packaging for Porto Ferreira's Historic Wine Auction

Portuguese advertising agency Omdesign was entrusted with the task of creating a unique and exclusive edition of the gift pack for Porto Ferreira's Waterloo Vintage 1815. The inspiration for the design was drawn from the rich history of the Port wine and the significance of the auction conducted by Sotheby's. The packaging was designed to be a reflection of the auction paddle, a symbol of the event's exclusivity.

The exterior of the packaging is minimalist, aligning with the 'Luxury of Time' identity, a concept adopted by the Porto Ferreira brand. On opening, the packaging reveals important years of Humanity, the Douro, and the company, from 1815 until 2015, marking two centuries of history. The dimensions of the packaging are 230 mm in width, 110 mm in depth, and 330 mm in height.

The gift pack was created for the attendees of the Sotheby's auction, a solidarity event held at the iconic Tower of London in May 2015. The event marked the bicentenary of the Battle of Waterloo. The project began in January 2015 in Porto, Portugal, and culminated in London with the auction in May.

Inside the packaging, there is a bottle of Porto Ferreira Dona Antónia Tawny Reserva and a booklet. The booklet, produced by Omdesign, explains the new concept of luxury endorsed by the brand and the history of the mythical 'Waterloo Port' wine. This wine, named by English aficionados, made history as the most expensive Vintage ever auctioned.

Omdesign faced the challenge of developing a design that would align with the image created for the 'Luxury of Time' concept. The result was the Porto Ferreira - Waterloo Vintage 1815 gift pack, a design masterpiece that was used during the auction for bidding. The design was awarded the Golden A' Packaging Design Award in 2017, a testament to its outstanding and trendsetting creation.

In conclusion, the Porto Ferreira - Waterloo Vintage 1815 gift pack, designed by Omdesign, is a perfect blend of history, luxury, and design. It not only served as a unique packaging for the historic wine auction but also as a symbol of the 'Luxury of Time' concept, reflecting the brand's commitment to quality and exclusivity.