Stacked Cubes: A Creative and Innovative Design

Activity Promotion

Stacked Cubes stands out from other designs due to its clever use of modular containers as the market space for HCM. The designer, Xin Meng, has taken inspiration from the way containers of the same size can be stacked into different shapes. This concept is reflected in the font used for the design, where the common elements of small cubes are reconstructed to form Latin letters. The modular font serves as a metaphor for the free combination of containers, effectively expressing the characteristics of the market.

The realization of the Stacked Cubes design involved the creation of posters and videos using Adobe Illustrator, Photoshop, and Effect. The posters, best reproduced as printed matter, create a unique atmosphere through the texture of the paper. The videos, on the other hand, utilize special effects to enhance the visual experience.

One of the notable features of Stacked Cubes is its versatility. The visual design has no fixed size and can be adapted to various media sizes, making it suitable for different promotional materials. Whether it's used as an experimental typography poster or an exhibit for design exhibitions, Stacked Cubes functions both as a promotional tool and a work of art.

The Stacked Cubes project was launched in Shanghai in January 2022 and completed in April 2022. Throughout the design process, Xin Meng conducted extensive research to ensure that the design effectively promoted the Hongqiao container market. The vibrant colors of the posters and videos attracted the attention of the audience, contributing to the success of the project.

Despite its success, the Stacked Cubes design also presented challenges, particularly in the design of the fonts. Xin Meng had to find a balance between creativity and legibility, ensuring that the fonts captured the essence of the project while remaining visually appealing.

Overall, Stacked Cubes is a testament to the power of innovative design in promoting commercial activities. By utilizing the concept of modular containers and typography, Xin Meng has created a visually captivating design that effectively promotes the Hongqiao container market. The project's recognition, including the Iron A' Design Award, highlights its well-designed, practical, and innovative nature. Stacked Cubes has successfully integrated industry best practices and competent technical characteristics, contributing to a better world.