The zodiac is a significant part of Chinese culture, with each year represented by a different animal in a 12-year cycle. Wenxian Liu's design aims to bring this rich tradition to life by incorporating it into the world of reading. The bookmarks feature intricate illustrations of the zodiac animals, as if they are walking inside the pages of a book.
One of the standout features of this design is the packaging. The zodiac illustrations are arranged in a circular pattern, symbolizing the completeness and ecological balance of the Chinese zodiac culture. The use of gold and red, beloved colors in Chinese culture, adds a touch of joy and blessing to the overall design.
The bookmarks themselves are made of high-toughness stainless steel, electroplated with 18k gold using CNC engraving technology. This meticulous process ensures precision down to 0.3mm, resulting in bookmarks that are not only visually stunning but also durable and functional.
Designing a series of bookmarks that capture the unique characteristics of each zodiac animal was a challenge. From small mice to large cattle and even fictional dragons, each animal required careful consideration to maintain their individuality while creating a unified collection. Wenxian Liu achieved this by using simplified lines and modern design techniques, resulting in a series of bookmarks that beautifully represent the diverse personalities of the zodiac animals.
Wenxian Liu's zodiac bookmarks are not only a practical tool for readers but also a celebration of Chinese culture and art. By incorporating the zodiac into everyday objects, this design allows the wisdom and beauty of Oriental culture to accompany our reading time, while also ensuring the wider inheritance of the zodiac tradition.
Recognized for its innovation and practicality, the Zodiac Bookmark design by Wenxian Liu was awarded the prestigious Iron A' Design Award in the Art and Stationery Supplies category in 2023. This award acknowledges the design's ability to meet professional and industrial requirements, while also providing fulfillment and positive feelings to users.
Project Designers: Wenxian LIu
Image Credits: Wenxian LIu
Project Team Members: Wenxian LIu
Project Name: The Zodiac
Project Client: Wenxian LIu