Fujita Urban: The Future of Green Urban Mobility

Revolutionary Electric Bike Design Combines Elegance, Efficiency, and Sustainability

Introducing the Fujita Urban, a groundbreaking electric bike that marries elegance and efficiency in a sustainable package. Designed by Linda Pang, this innovative design redefines urban mobility, offering a greener, more stylish alternative for city dwellers.

The Fujita Urban is not just another electric bike. Its design inspiration stems from Fujita's commitment to green mobility and top-notch design and quality. The bike embodies elegance, sustainability, minimalism, lightweight, simplicity, and efficiency, making it perfect for environmentally conscious city dwellers who value style.

What sets the Fujita Urban apart is its unique combination of design, style, and Fujita's expertise in electric mobility. The bike's slim tube cleverly conceals a lithium battery, allowing riders to navigate city traffic with grace and dynamism. It's more than just a bike; it's a statement of elegance and sustainability.

The Fujita Urban was meticulously crafted to achieve high aesthetic and design standards while maintaining its pedal assistance and eco-friendly mission. The fully integrated battery gives the bike a traditional look, adding an aesthetic appeal that sets it apart from other electric bikes.

Technical specifications of the Fujita Urban include an Aluminum 6061 frame, slim tubes for an ultra-light and aerodynamic design, and a fully integrated battery for enhanced aesthetics and theft protection. The bike measures 178 cm (L) x 65cm (W) x 115cm (H) and can accommodate a maximum user weight of 100 Kg. The belt drive system offers numerous advantages over the classic bike chain, including less maintenance, longer lifespan, quieter operation, lighter weight, and a more modern, high-end look.

The Fujita Urban is easy to operate, thanks to its large wheels and ultra-light frame. The fully integrated battery gives riders the feel of a traditional bike while benefiting from pedal assistance. The battery can be fully charged in a few hours, ready for the next journey. The bike was designed in Milano, Italy, and showcased at the IFA fair in Berlin and the CES Show in Las Vegas. It will soon be available in major countries worldwide.

The design of the Fujita Urban faced several creative and technical challenges. The primary goal was to create an electric bike that looks like a traditional bike at first glance but hides a lithium battery inside the main tube. The design team also aimed to convey the bike's high quality through a modern, linear design. The project's success is a testament to the team's dedication to increasing the daily use of e-bikes in city traffic while improving their elegance as a high-design means of transport.

The Fujita Urban is a testament to Fujita's expertise in the electric mobility world. It combines design and style with efficiency, offering a fast, elegant, and sustainable way to navigate the city. The bike's design and project are under a special license agreement between Fujita and Asia Kingston. The Fujita Urban was awarded Silver in the A' Bicycle Design Award in 2023, a testament to its remarkable design and innovation.

Project Details and Credits

Project Designers: Linda Pang
Image Credits: Image #1: Asia Kingston, Fujita Urban frontal, 2023. Image #2: Asia Kingston, Fujita Urban frame, 2023. Image #3: Asia Kingston, Fujita Urban logo, 2023. Image #4: Asia Kingston, Fujita Urban belt drive, 2023. Image #5: Asia Kingston, Fujita Urban setting, 2023.
Project Team Members: Monica Avena, Alessandra Barbieri, Lisa Barbieri and Marcella Vezzani
Project Name: Fujita Urban
Project Client: Linda Pang

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