Nikasi: A New Era in Beer Packaging

Tiger Pan's Revolutionary Design for White Beer Packaging

The design of Nikasi is a testament to the power of storytelling in product design. Rather than relying on labels to differentiate the product, Tiger Pan made the bold decision to carve the neck of the bottle, telling a mysterious story of the origin of the beer. The geometric figure of the Sumerian goddess of brewery is embossed on the neck, and a delicate label serves as the gown of the goddess. This unique design is not only aesthetically pleasing but also serves as a conversation starter, making Nikasi the preferred choice of beer in social occasions.

The technical realization of Nikasi is a feat in itself. The bottle neck is carved in three dimensions, the bottle body is partially sanded, and the label bulges. Despite the challenges posed by the limited thickness of a beer bottle and the sharp angles on the face, the design team managed to produce the bottle for mass production through over 30 times of proofing and redesigns of the 3D modeling work.

The design of Nikasi is not only visually stunning but also functional. The exquisite bottle stickers are designed to serve as the dress of the goddess, and the exquisite embossing technology leaves a high-quality impression on consumers. The design effectively communicates the theme of Nikasi, making consumers feel proud to hold the bottle in their hands and feel the leading superiority in social occasions.

The design process of Nikasi took place from September 2021 to August 2022. The project was a collaboration between Tiger Pan and a team of technical support and project management professionals. The design was awarded Silver in A' Packaging Design Award in 2023, a testament to its outstanding expertise and innovation.

In conclusion, the design of Nikasi represents a new era in beer packaging. By integrating storytelling into product design, Tiger Pan has created a unique and memorable product that stands out in the competitive beer market. The success of Nikasi serves as an inspiration for designers to push the boundaries of creativity and innovation.