Flower to Flora: A Harmonious Blend of Nature and Culture

Wen Liu and Fang Li's Award-Winning Design Celebrates Xishuangbanna's Rich Heritage

The inspiration for Flower to Flora comes from the peacock, a unique animal revered as a mascot by the residents of Xishuangbanna. The design integrates the peacock with leafy tea trees, local flowers, and the image of a girl living in the local rainforest, creating a captivating narrative that reflects the region's harmony between humans and nature.

What sets Flower to Flora apart from other designs is its successful fusion of cultural and natural elements. The colors used in the design are inspired by the ethnic costumes of Xishuangbanna, while the illustration conveys the unique customs of the region. This thoughtful approach ensures that the product stands out in a market where flower tea products often use similar design elements.

The design was realized using black special paper with tree texture for the outer box, symbolizing Xishuangbanna's tropical rainforest area filled with ancient trees. The printing and bronzing techniques used for the outer box were carefully chosen to avoid production errors, demonstrating the designers' meticulous attention to detail.

Flower to Flora is not just a product, but a story that offers consumers a more direct and in-depth understanding of the region's unique culture and natural beauty. The design's success lies in its ability to create a connotative and storytelling effect, making it an easy-to-understand and memorable product that stands out in the market.

The design project, which began in September 2018 in Shenzhen, China, and was completed in November 2018, is a testament to the power of research and creative thinking. The designers' decision to incorporate the cultural elements of Xishuangbanna into the packaging design was based on a thorough analysis of the current market, demonstrating their commitment to creating a product that is not only aesthetically pleasing but also culturally significant.

In conclusion, Flower to Flora is a celebration of Xishuangbanna's rich heritage and natural beauty. The design, which successfully combines modern aesthetics with local cultural elements, is a testament to the designers' creativity and innovation. It serves as a reminder of the power of design to tell stories, convey culture, and create a lasting impression.