Monoprix Children's Tears Driers: Playful Packaging to Stop the Tears

A Design by Les Bons Faiseurs

Behind the intriguing name "Tears Driers" lies a collection of over 50 products that have the power to immediately stop children from crying. From balloons to fake phones and little cars, these items are designed to distract and entertain. Les Bons Faiseurs has cleverly incorporated this concept into their graphic identity, using onomatopoeias to emphasize the idea of play.

The process of creating the packaging involved hand-drawing the onomatopoeias, which were then scanned and incorporated into the design. This combination of traditional and digital techniques adds a personal touch to the final product.

One of the main challenges faced by Les Bons Faiseurs was finding a single idea that could be applied to 53 different packagings. However, their creativity and resourcefulness prevailed, resulting in a cohesive and visually appealing collection.

Since its launch in 2010, the Monoprix Children's Tears Driers packaging has been a success, with sales increasing significantly in just five months. The playful and interactive nature of the design has resonated with both children and parents, making it a standout choice on store shelves.

Les Bons Faiseurs' innovative approach to packaging design has been recognized with the Bronze A' Design Award in 2018. This prestigious award celebrates designs that demonstrate creativity, ingenuity, and a commitment to improving quality of life. By incorporating best practices in art, science, design, and technology, Les Bons Faiseurs has truly made the world a better place through their playful and engaging packaging.

Next time you find yourself in a Monoprix store, keep an eye out for the Monoprix Children's Tears Driers packaging. Not only will it catch your attention with its vibrant colors and unique illustrations, but it may just bring a smile to your face and stop a few tears along the way.