Revolutionizing Celebration: Laiyifen Gold's Innovative Packaging

Unveiling Lv Ronghua's Award-Winning Design for Laiyifen's Festive Snack Packaging

Chinese New Year, a festival of paramount importance to the Chinese people, is characterized by joy, prosperity, and peace. As a leading snack manufacturer in China, Laiyifen sought to create a gift box that would resonate with these sentiments. Lv Ronghua, the design director, took on this challenge, resulting in an award-winning design that is both visually stunning and environmentally conscious.

The design's theme, 'making perfection more perfect,' is brought to life through four distinct illustrations, each representing a different product series from the company. Renowned artists were commissioned to create these illustrations, which feature purple swallows for peace, peacocks for longevity, golden pheasants for richness, and magpies for joyous occasions. These elements not only add a touch of elegance to the packaging but also imbue it with cultural significance.

But the innovation doesn't stop at aesthetics. The packaging also boasts a unique 'tear and open' structure, ensuring that the gift boxes remain intact during long-distance transportation while still being easy to open. This thoughtful design consideration enhances the user experience, making the act of opening the gift box as delightful as the treats inside.

The Laiyifen Gold project also stands out for its commitment to environmental sustainability. The packaging is made from eco-friendly red papers, devoid of any coatings. The high-resolution drawings and gilded patterns on these papers not only make the packages visually appealing but also provide a pleasant tactile experience.

The project, which started in October 2017 in Shanghai and concluded in January 2018, was a resounding success. It was awarded the Silver A' Packaging Design Award in 2019, a testament to its innovative design and exceptional execution. The award recognizes designs that display outstanding expertise, innovation, and artistic skill, and Laiyifen Gold certainly fits the bill.

In conclusion, the Laiyifen Gold project is a shining example of how thoughtful design can elevate a simple product to a work of art. It beautifully marries form and function, creating a packaging design that is not only visually stunning but also user-friendly and environmentally conscious. It's a testament to Lv Ronghua's design prowess and a worthy recipient of the prestigious A' Design Award.