Ivau: Redefining Fashionable Babywearing

A Fusion of Style and Functionality

If a woman gives birth to three children, that is 10 years in her life when carrying an infant and nursing take center stage. The fourth trimester should be one of the most beautiful moments in motherhood but it is currently overlooked. Yet, newborn bonding is vital in every family relationship. There is no apparel collection that is tailored to address the need of style-conscious mothers to carry a child fashionably after birth. So we pioneer fashionable babywearing with matching apparel and carriers to rediscover the most beautiful moment in motherhood, bonding with your newborn.

Magic staple pieces fuse functionality with effortless chic style, designed to be worn beautifully through stages of womanhood. Inspired by the pristine nature of Fiji, our hand-painted bespoke prints bring spellbinding beauty of nature into daily wearing through imaginative creativity and exquisite artistry. Our fashionable babywearing collection includes matching loungewear sets, dresses, baby rompers, and wraps. From easy nursing to the comfort of layering, every detail is considered to create fashionable garments that are practical, effortlessly chic, and make babywearing convenient, comfortable, and stylish.

Custom-milled sustainable bamboo fabric is chosen for the collection as it is luxuriously soft and easily wrinkle-free, effortless to take care of for a busy mother. Our fabric is OEKO-TEX Made in Green and Standard 100 certified to the world's strictest chemical safety and sustainable production standard for textiles. Naturally anti-bacterial, breathable, and hypoallergenic, the garments are suitable for all seasons.

Loungewear collection has sizes from S, M, L, to XL. The dress has two sizes S/M and L/XL. Baby rompers range from 0-24 months while the baby wrap is one size.

Fashionable Babywearing collection enables women to establish the essential bond with their newborns in style and comfort. The apparel collection can be worn through stages of womanhood. As maternity clothing, they are nursing and pregnancy-friendly. They are especially comfortable to layer under a wrap when carrying an infant as the apparel design takes into consideration the comfort of babywearing. The garments use the same all-season, lightweight fabric as the wrap that is breathable and anti-bacterial. The dress has an ultra-low back cut so the user does not feel too hot when layered during wearing. Both the dress and loungewear top can facilitate nursing without taking off the wrap.

The project took one year from September 2021 to September 2022 to finish. Creation of this collection took years of babywearing experience to know what garment works with a baby wrap and what does not. For example, we would not make a jumpsuit because it is just not practical when babywearing. Our dress, for example, has an ultra-low back cut for the comfort of layering with a wrap. All of our garments are nursing-friendly while babywearing.

The hardest part is to create timeless pieces that can be worn beautifully through stages of womanhood. We want the silhouette to be easy to wear but head-turning at the same time.

Designed for style-conscious mothers, IVAU's collection fuses functionality with effortlessly chic style to rediscover one of the most beautiful moments in motherhood, bonding with your newborn. Magic stable pieces are designed to be worn beautifully through stages of womanhood. From easy nursing to the comfort of layering, every detail is considered to create garments that are practical, on-trend, and make babywearing convenient, comfortable, and stylish. Inspired by the pristine nature of Fiji, the collection's bespoke hand-painted prints.

Image Credits: Photographer Chance Xie

Intellectual Property Notice: IVAU 2022 Trademark Holder

Awards and Accolades: This Design was awarded Iron in A' Design Award in 2023. Iron A' Design Award: Awarded to well-designed, practical, and innovative creations that meet professional and industrial requirements. Respected for integrating industry best practices and competent technical characteristics, they provide fulfillment and positive feelings, contributing to a better world.