Baidu Life: Revolutionizing Career Exploration Through Immersive Technology

A Career Experience Platform Redefining Occupational Understanding

At present, it is recognized that there are 20,000-30,000 occupations in the world. In the face of such a large number of occupations and complex occupational information, it is difficult to truly understand the connotation of different occupations by relying on personal experience and experience. We need more professionals with professional knowledge in the industry to help users deepen their cognition of various occupations.

Baidu Online Network Technology Beijing has introduced Baidu Life, a groundbreaking career experience platform that integrates various forms of intelligent technology, career simulation, and offline tutorials. This platform aims to help users break the barriers of career information in a more convenient and intelligent way, providing an immersive career simulation experience and easily obtain real feelings and information related to different occupations.

What sets Baidu Life apart is its ability to offer highly immersive online career simulation experiences and interactive game plans. By relying on intelligent technology career databases and the Baidu Big Data platform, users can understand related career characteristics and decide their future or next career development direction in a relaxed and enjoyable way.

The platform provides structured occupational knowledge information, allowing users to master new vocational skills through online simulation practice while experiencing occupational characteristics. Users can interact with virtual series such as games, chat, and dress matching to obtain a more personalized online vocational experience. With the help of Baidu's AI intelligent platform, virtual partners learn and analyze users' preferences based on their search habits, making them the most understanding friends.

Developed in Beijing in July 2020 and launched online in September 2020, Baidu Life has revolutionized the way individuals explore and understand various career paths. By providing real career experiences, reducing the time and human cost of information screening, and expanding users' future development directions, Baidu Life is paving the way for a new era of career exploration.

Baidu Life's impact extends beyond traditional occupations. With Baidu's continuous investment, the platform has the potential to contribute value in fields such as medicine, education, and public services. By offering a comprehensive and intelligent approach to career exploration, Baidu Life empowers users to discover and pursue a wide range of career possibilities.

The journey to create Baidu Life was not without its challenges. Unlike traditional career exploration methods, Baidu Life provides users with a more fun and realistic online experience. Its advantages lie in the authenticity of the experience, the reliability of the information sources, and the ability to meet personalized needs. By overcoming these challenges, Baidu Life has successfully guided users to explore and embrace new career possibilities.

With its comprehensive forms of intelligent science and technology career simulation and offline courses, Baidu Life supports a wide range of career experience content. From science and technology to education services, and even professional occupations such as actors, coaches, and astronauts, Baidu Life offers a diverse array of options for users to choose from.

Baidu Life's innovative approach to career exploration has been recognized and celebrated. In 2023, it was awarded the Bronze A' Design Award in the Mobile Technologies, Applications, and Software Design category. This prestigious award honors designs that exhibit outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life and making the world a better place.


Project Details and Credits

Project Designers: Baidu Online Network Technology. Beijing
Image Credits: Baidu Online Network Technology. Beijing
Project Team Members: Yuan Lu Yifan Chen Yujie Shi Yanhui Yao Yong Zhang Siren Zhang Shuang Li Yingshan Chen Songshuai Zhao Lena Hu Yang Yu Xiaolong Che
Project Name: Baidu Life
Project Client: Baidu Online Network Technology. Beijing


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