The Stroke: A Typographic Coffee Mug

An Homage to Connectivity and Aesthetics

Crafted under the golden ratio principle, the Stroke coffee mug by Yiannis Ghikas combines typography, industrial design, and a deep soulful spirit.

The Stroke coffee mug, designed by Yiannis Ghikas, is a unique and aesthetically pleasing piece that pays homage to humanity's universal need for connectivity, unity, and peace. Inspired by the at symbol, which has been hailed as the defining symbol of the computer age, this typographic coffee mug is a testament to the power of design and its ability to evoke emotion.

What sets the Stroke coffee mug apart is its adherence to the golden ratio principle. From the proportions of nautilus shells to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio has long been celebrated for its inherent beauty. By incorporating this principle into the design, Ghikas has created a mug that is not only visually pleasing but also provides a balanced and harmonious experience for the user.

Made with extra fine white porcelain, the Stroke coffee mug features a matte exterior and a glossy interior. The typographic symbol of the at symbol is delicately etched into the porcelain, terminating with a sharp slit that adds a touch of intrigue to the design. The mug is also microwave and dishwasher safe, making it both functional and convenient for everyday use.

Delivered in a custom box made from recycled paper, the Stroke coffee mug comes with a booklet that provides a detailed description of the design, historical references, production process, and specifications. This attention to detail and commitment to sustainability further enhances the overall appeal of the product.

The Stroke coffee mug has garnered recognition for its exceptional design. It was awarded the Bronze A' Design Award in the Bakeware, Tableware, Drinkware, and Cookware Design category in 2023. This prestigious award is bestowed upon designs that exhibit strong technical and creative skills, contributing to improvements in quality of life.

With its unique blend of typography, industrial design, and adherence to the golden ratio principle, the Stroke coffee mug is a true work of art. It not only serves as a functional vessel for your favorite hot or cold beverage but also sparks conversation and contemplation. Lift the mug to your lips and let the symbol of connectivity and unity inspire you with every sip.

Project Details and Credits

Project Designers: Parachute Typefoundry
Image Credits: Images and Video by: Math Studio
Project Team Members: Designer: Yiannis Ghikas Creative Director: Panos Vassiliou
Project Name: The Stroke
Project Client: Parachute Typefoundry

The Stroke IMG #2
The Stroke IMG #3
The Stroke IMG #4
The Stroke IMG #5
The Stroke IMG #5

Read More on Design Radiant