Promotion: A Minimalist Chair Inspired by End Grain Texture

A Distinctive Dining Chair with Unique Material Structure

The Promotion chair, designed by Beijing Yeak Tech Co. Ltd., is a minimalist dining chair that draws inspiration from the end grain texture of wood. With its unique material structure and artistic design, this chair offers users a dining experience like no other.

The Promotion chair is a stunning piece of furniture that stands out from conventional wood chairs. Made of small end grain squares meticulously put together using a customized mortise and tenon structure, it presents a beautiful aesthetic reminiscent of a chessboard. Unlike traditional wood furniture, this chair showcases a unique touch and texture that adds a touch of sophistication to any space.

What sets the Promotion chair apart is its light and shade effect and sense of order. The combination of different wood end grains with varying textures creates a distinctive visual effect that is both eye-catching and elegant. The exclusive mortise and tenon structure of the chair ensures its stability, making it not only a work of art but also a functional piece of furniture.

The Promotion chair is crafted using advanced CNC engraving techniques. The designers carefully selected FAS grade North American Black Walnut from two farms, Midwest Walnut and Hawkeye, to create this masterpiece. The chair is coated with OSMO wood wax oil, providing a durable and beautiful finish.

With dimensions of 415mm*490mm*765mm, the Promotion chair is the perfect addition to any dining space. Its simple yet sophisticated design makes it suitable for restaurants, homes, lounges, and more. It is not just a chair; it is a piece of art that adds elegance and style to any environment.

The Promotion chair project was launched in Beijing in June 2019 and completed in Henan in June 2022. It was exhibited in Beijing's Caochangdi Art District in November 2022, where it garnered attention and admiration from art and design enthusiasts.

The designers behind the Promotion chair drew inspiration from the concept of "promotion" in chess. Just like a pawn that can become a powerful piece when it reaches the end line, this simple chair transforms any dining space into an artistic and sophisticated environment.

The design team faced several challenges in creating the Promotion chair. The main challenge was to maintain the overall stability of the chair while keeping its simple shape. To overcome this, they implemented a customized mortise and tenon structure that not only adds decorative elements but also ensures the chair's stability. The sections with different angles create various light and shadow effects, adding depth and a soft reflective effect to the chair.

In conclusion, the Promotion chair is a clear and simple piece of furniture that embodies the essence of minimalism. Inspired by the end grain texture of wood, it combines artistic design with functionality. With its unique material structure, light and shade effect, and sense of order, this dining chair offers users an exceptional dining experience. Whether in a restaurant, home, or lounge, the Promotion chair adds a touch of elegance and sophistication to any space.

This exceptional design has been recognized with the Bronze A' Design Award in the Furniture Design category in 2023. This prestigious award is bestowed upon outstanding and creatively ingenious designs that demonstrate experience, resourcefulness, and technical and creative skills. The Promotion chair contributes to improving the quality of life and making the world a better place through its innovative design and incorporation of best practices in art, science, design, and technology.

Project Details and Credits

Project Designers: Huile Yi
Image Credits: Huile Yi
Project Team Members: Liu Zulong Nie Xiaozi
Project Name: Promotion
Project Client: Huile Yi

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