Relax in Caesar

A Unique and Rhythmic Commercial Space

As a venue for the exhibition of bathroom equipment, the design team takes the concept of water as an extension to create a sense of rhythm and to symbolize the flow of money. The space is designed as an experience hall, where each item on display can be used by the customer, rather than just being an ornament. The design of "Relax in Caesar" by Wei-Cheng Chen is a testament to the fusion of art, architecture, and functionality.

The exhibits in the middle of the space are like small islands, while the floor represents a flowing river. The ceiling, resembling the sky, features a slanted grille that symbolizes sunlight pouring in from above. The facade behind the counter extends the sunlight imagery, blurring the boundary between indoors and outdoors. The overall design creates a sense of openness and the rhythm of water flow, allowing visitors to feel connected to nature even within the confines of the room.

The materials used in the construction of "Relax in Caesar" include architectural concrete, paint, thin plate, stone, system panel, iron parts, Benjamin Moore wear-resistant paint, and granite. The Benjamin Moore wear-resistant paint, although relatively expensive, offers a heat repair function, making it more scratch-resistant than other paints. This material is commonly used in exhibition spaces, ensuring the longevity and durability of the design.

The 231.4 square meter space is divided into two floors. The first floor serves as an exhibition area and meeting room, while the second floor functions as a showroom. The conference room on the first floor provides a space for builders to discuss and make purchases, while the green area outside the conference room offers small tables for general guests to consult. The second floor features a private display area where guests can fully experience the products.

"Relax in Caesar" is not just a static space; it interacts with visitors and enhances the brand image of Caesar. The transformation from a simple tin house to a flagship store in Tainan elevates the brand's visibility and spiritual value. The comfortable and upscale experiential space attracts customers who are interested in Caesar products, providing them with a memorable and enjoyable experience.

The design project for "Relax in Caesar" was completed in March 2022 in Taiwan. The design team conducted extensive research to ensure that every aspect of the space reflects the concept of water and bathroom equipment. Overcoming challenges such as the height of the exhibition space and the construction of waterproof display areas required innovative solutions and meticulous attention to detail.

Recognized for its outstanding creativity and ingenuity, "Relax in Caesar" was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2023. This prestigious award celebrates designs that incorporate best practices in art, science, design, and technology, contributing to improvements in quality of life and making the world a better place.

Project Details and Credits

Project Designers: Wei-Cheng Chen
Image Credits: Makoto Interior Design Co.,Ltd.
Project Team Members: Wei-Cheng Chen
Project Name: Relax in Caesar
Project Client: Wei-Cheng Chen

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