The inspiration for the Shadlee design came from the desire to create a colorful and happy atmosphere. By illustrating popular animals with various colored cuts, the design captures the attention of every generation. The use of special animal images in a modern style sets Shadlee apart from its competitors.
One of the strengths of the Shadlee design is the high-contrast colors used, which attract more attention on the shelf. The labels were carefully crafted to ensure visual unity across all five flavors. Each animal's face was simplified into geometric forms on paper, scanned, and then rendered using Adobe Illustrator. The process involved multiple edits to achieve the desired result.
The technical specifications of the Shadlee design are as follows: width 80 mm, depth 45 mm, and height 290 mm. These dimensions make it a convenient size for both carrying and gifting.
Before embarking on the design process, the team conducted extensive research to understand the concept and appearance of other packaging in the market. This research helped them choose an imaging technique that would be different and attractive. The design team aimed to create a completely colorful space with high contrast and flat surfaces.
Overcoming various challenges, such as selecting visually appealing animals for each flavor and simplifying their forms while retaining harmony and attractiveness, was crucial to the success of the Shadlee design.
Shadlee is not only visually appealing but also functional. It caters to the growing demand for non-alcoholic options at parties and social gatherings.
The Shadlee design project began in June 2019 and was completed in September 2019 in Tehran, Iran.
Shadlee's unique and eye-catching design has been recognized with the Bronze A' Design Award in the Packaging Design category in 2023. This prestigious award is bestowed upon designs that demonstrate outstanding creativity and resourcefulness, incorporating best practices in art, science, design, and technology. Shadlee contributes to improving the quality of life and making the world a better place.
Project Designers: Mohammadreza Eslamparast
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019. Image #2: Illustrator Mohammadreza Eslamparast, 2019. Image #3: Illustrator Mohammadreza Eslamparast, 2019. Image #4: Illustrator Mohammadreza Eslamparast, 2019. Image #5: Illustrator Mohammadreza Eslamparast, 2019.
Project Team Members: Mohammadreza Eslamparast
Project Name: Shadlee
Project Client: Mohammadreza Eslamparast