Geneo is a tech-driven skin beauty brand that combines technology with natural skincare ingredients. The showroom design aims to concretize the product features and advantages through special space and lighting design. As soon as visitors enter the showroom, they are greeted by a series of crafted setups, including a flowing water light, a bubble wall, a portrait wall, and a 5D cinema. These elements effectively communicate the unique selling points of Geneo's products, creating an immersive experience that transports visitors into the exclusive world of the brand.
The showroom's construction materials, such as pseudo cement and terrazzo, were carefully chosen to reflect the brand's origin and create a natural and primitive aesthetic. This choice of materials adds to the overall ambiance of the space and reinforces Geneo's commitment to natural beauty.
Covering an area of 280m², the Geneo showroom offers various interactive experiences for visitors. The bubble wall at the entrance serves as a space interaction installation, displaying different types of plants when rotated. This visual representation showcases the diverse and natural product ingredients of the Geneo brand. In the video display area, the lighting and fragrance system on the ceiling adapt to the video content, creating a multi-sensory experience that engages visitors' sight, smell, and sound. Throughout the showroom, functional areas provide visitors with access to product services and further enhance their overall experience.
The construction of the Geneo showroom began in October 2022, with the store opening its doors in mid-February 2023. The design team faced several challenges during the project, particularly in creating the flowing water effect. To achieve this, all the wall corners in the showroom were rounded, requiring extensive manual work and polishing. The interior doors were also carefully crafted with double cambered surfaces to maintain the desired aesthetic. Additionally, great attention was given to creating a natural terrazzo texture for the flooring, as the material's color tones vary depending on the degree of dryness.
This exceptional showroom design was recognized with the Bronze A' Design Award in 2023 in the category of Interior Space, Retail, and Exhibition Design. This prestigious award acknowledges designs that demonstrate creativity, resourcefulness, and technical excellence. Geneo's showroom stands as a testament to the integration of art, science, design, and technology, contributing to an improved quality of life and making the world a better place.
Project Designers: Belina Zhang
Image Credits: Belina Zhang
Project Team Members: Belina Zhang
Project Name: Geneo
Project Client: Belina Zhang