Mabady: A Quiet and Innovative Kitchen Electrical Appliance

Quiet Blender with a Unique Design

Mabady is a kitchen electrical appliance designed by Baowen Wu that stands out with its distinctive appearance and innovative features.

The regular and rigid corrugated form of the acoustic enclosure sets Mabady apart from other blenders with its smooth curved profile. This design choice not only creates a visually striking product but also enhances its denoising effect, ensuring a quiet blending experience.

Unlike traditional blenders with scrolling function selection, Mabady takes a more intuitive approach. All available functions are conveniently arrayed on a holographic touch screen, allowing users to directly select their desired function in a visualized manner. This simplifies the interaction process and eliminates the need for redundant operations.

Mabady's unique properties extend beyond its appearance and interaction design. The acoustic enclosure is fabricated using high-density extra thick PP, a material known for its noise reduction capabilities. The blender also features a ceramic-coated heating plate at the bottom of the cup, enabling quick water heating.

With dimensions of 199.6mm x 199.6mm x 420.5mm, Mabady is compact yet powerful, making it a perfect addition to any kitchen.

Inspired by the fast-paced information age, Mabady embraces the intuitive and efficient operation of smart touch products. All available functions are neatly arranged on a large touch screen. Activating any function is as simple as a single tap, eliminating unnecessary steps and streamlining the blending process.

The Mabady blender project started in Hangzhou in 2021 and was completed in September 2022. The design team dedicated their efforts to ensuring the operating safety of the appliance by isolating the motor and the cup lid.

Overcoming various challenges, the designers focused on reducing harmful noise. The acoustic enclosure, made from high-density extra thick PP, and the reinforced cup lid effectively minimize mechanical resonance during operation. Additionally, the motor was carefully selected to have low noise levels, utilizing a high-precision, low-noise coaxial direct-drive motor.

Mabady is a product of Mabady, a brand that specializes in the design, research and development, manufacturing, and marketing of kitchen appliances. Their product lines include blenders, meat grinders, soya milk makers, and air fryers. With a mission to improve user experience and establish a strong brand image, Mabady is dedicated to providing one-stop solutions for kitchen equipment.

The exceptional design of Mabady has been recognized with the Iron A' Design Award in the Home Appliances Design category in 2023. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. Mabady's integration of industry best practices and competent technical characteristics contribute to a better world, providing fulfillment and positive feelings to its users.

Project Details and Credits

Project Designers: BAOWEN WU
Image Credits: BAOWEN WU
Project Team Members: BAOWEN WU
Project Name: MABADY
Project Client: BAOWEN WU


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