Siviano: A Modern and Elegant Italian Wine Design

Reflecting the Italian Spirit in Every Drop

The Siviano wine design, created by Valerii Sumilov, captures the essence of Italian elegance and sophistication. This unique packaging reflects the light and elegant feel of the product, while also identifying the drink's region of origin. The design team aimed to embody the unique Italian spirit within every drop of this wine, and that's exactly what they achieved with the Siviano label.

The label features a strict and minimalistic central piece, which serves as the foundation for the more expressive elements located in the upper part. This composition creates a powerful center of attraction, drawing attention to the manufacturer's brand and increasing the status of the product. The label's unique form, with its artistic die-cutting and complex shape, adds to its aesthetic appeal and mystique.

The production process for the label involved advanced post-printing techniques, including gold stamping, embossing, and tactile varnish. These techniques emphasize certain elements and make the overall composition more expressive. The combination and use of these techniques won't go unappreciated by the consumer, and on the shelf, the Siviano wine will draw the attention of the most sophisticated connoisseurs of classic Italian wines.

The Siviano wine design is not just about style and breed; it captures the mood, atmosphere, and special "feeling" of Italian wines. The design team conducted market research on the competitive shelf and discovered that Italian wines are more than just a beverage; they evoke a sense of passion and desire. The Siviano label reflects this passion and desire, offering consumers an entrance ticket to a privileged society, a secret order reserved for the chosen few.

With its original complex shape and asymmetry, the Siviano label exudes aesthetics and mystique. The accent shifted to the right attracts attention and adds to the overall allure of the design. This wine design is a true work of art, inspired by Italy's masquerade balls, mysteries, secret societies, clans, and rich culture.

The Siviano wine design, created by Valerii Sumilov, is a testament to the creativity and ingenuity of the design team. It has been awarded the Bronze A' Design Award in the Packaging Design category in 2023. This prestigious award recognizes designs that incorporate best practices in art, science, design, and technology, contributing to quality of life improvements and making the world a better place.

Image Credits: Creator Valerii Sumilov / Visualizer Maxim Kulikov

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