Zhengyuanpu Travellers Series

Pu'er Tea Packaging for On-the-Go Tea Lovers

Pu'er tea, one of the most traditional drinks in China, has gained popularity among the business elite. However, enjoying Pu'er tea requires various tools, including a tea pin to pry open the tea cakes. Recognizing the demand for portability and safer materials, the designers created the Zhengyuanpu Travellers Series.

The Zhengyuanpu Travellers Series stands out with its small size packaging, secure materials, and simplified manufacturing process. The compact design not only meets the aesthetic preferences of the target consumers but also ensures the tea remains fresh and protected during travel.

The packaging, measuring 50mm x 85mm x 3mm, is made from cotton paper, which provides a safe and eco-friendly alternative to traditional packaging materials. The use of printing techniques such as embossing, debossing, and foil stamping adds a touch of elegance and sophistication to the design.

To enjoy the tea, users simply need to tear open the wrapper, revealing the tea cake inside. The compact size and secure packaging make it easy to carry and enjoy Pu'er tea wherever you go.

The Zhengyuanpu Travellers Series was completed in Autumn 2019 in Kunming, China. The design team, consisting of Luo Xing, Chen Juhua, and Fu Yating, conducted extensive research to ensure the packaging met the needs and preferences of the target consumers.

This innovative Pu'er tea packaging has been recognized for its excellence and creativity. It was awarded the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious award honors designs that demonstrate outstanding technical and creative skills while contributing to improvements in quality of life.