METAXA DEEPER ROOTS: A Stunning Limited-Edition Packaging DesignA Tribute to the Smoothness and Richness of METAXA
In the world of spirits, METAXA is celebrated as the smoothest spirit under the Sun. Its smoothness takes its roots in the islands of the Aegean Sea in Greece, and more specifically in the Muscat grapes grown on these islands. To pay tribute to these roots, the House of Metaxa introduces METAXA Deeper Roots, a limited-edition bottle of METAXA 5 Stars 1L, dressed in a stunning gold and blue sleeve, on which the design of the Muscat vine intertwines organically with all the codes of the METAXA signature. This Collector’s Edition is destined to collectors and gift-givers.
The METAXA Deeper Roots packaging design is a true work of art that captures the essence of the smoothness and richness of METAXA. The deep Aegean blue on the sleeve brings to mind the Sea and its breezes that keep the Muscat vineyards healthy, ensuring cool temperatures even in the hottest months of summer. The warm gold color of the grapes and vines hints at the precious nature of Muscat.
The central position of the House emblem of the Salamina Warrior and the foundation year 1888, surrounded by the growing vines, symbolizes the deep roots of METAXA. It represents the connection between the smoothness of the spirit and the Muscat grapes that are tended and harvested by hand from small terrace vineyards, the size of gardens.
One of the unique features of the METAXA Deeper Roots design is the transparency of the METAXA vertical logo on the back of the bottle. This allows the precious amber liquid to be seen through the sleeve, adding to the allure and elegance of the design.
What sets METAXA Deeper Roots apart from other packaging designs is its ability to convey the message of the roots and the link to Muscat grapes without the need for laborious texts in various languages. The design speaks for itself, delivering a powerful visual representation of the depth and richness of the METAXA brand.
Furthermore, the METAXA Deeper Roots design eliminates the need for a carton gift box, reducing volume, weight, energy consumption, and tree consumption. Instead, a thin film is used to support the gifting proposition, weighing only a fraction of a gram. This not only enhances the gifting experience but also aligns with METAXA's commitment to sustainability.
The METAXA Deeper Roots packaging design has received recognition for its excellence and innovation. It was awarded the Silver A' Design Award in the Packaging Design category in 2014. This prestigious award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. The METAXA Deeper Roots design showcases a remarkable level of excellence and evokes positive feelings, amazement, and wonder.
With its stunning aesthetics and thoughtful design elements, METAXA Deeper Roots is not just a packaging design, but a true collector's item and a testament to the smoothness and richness of METAXA.
Project Details and Credits
Project Designers: The House of Metaxa
Image Credits: Nicolas Lobet
Project Team Members: The House of Metaxa
Project Name: METAXA DEEPER ROOTS
Project Client: The House of Metaxa