Wildheart Organics: A Symphony of Aromas in Luxurious Packaging

Angela Spindler's Award-Winning Design for Organic Aromatherapy Candles

The inspiration behind the design was the unique selling point of Wildheart Organics: the use of all organic ingredients in their candles. This rarity in the candle industry was a focal point in the design process. The aim was to create a packaging that could break into higher-end retailers, reflecting the quality of the product within.

The design is both physically sturdy and visually delicate, a balance achieved through the use of uncoated off-white stock with a slight texture, printed in CMYK with spot UV details. The boxes come in various sizes, with coreflute inners and separate labels printed for the candle jars. The result is a tactile experience that communicates the brand's commitment to quality and sustainability.

One of the unique properties of the design is its color scheme. Each of the 52 products across 5 ranges has a distinct visual identity, created through the use of colors derived from the plants and herbs that make up each fragrance. The illustrations on the packaging have an ethereal quality, alluding to the scent dissipating into the air as the candle burns.

The design process was not without its challenges. The project timeline was tight, and the previous packaging of the brand was not holding up well in shipment. However, the design team, led by Angela Spindler, was able to create a packaging solution that was both sturdy and visually appealing, meeting the brand's needs and exceeding expectations.

In conclusion, Angela Spindler's design for Wildheart Organics is a masterclass in packaging design. It successfully communicates the brand's commitment to quality and sustainability, while also creating a luxurious experience for the consumer. The design's success is reflected in its recognition with a Silver A' Packaging Design Award in 2022, a testament to its innovation and excellence.