Big N Ben: A Scoop of British Charm in Ice Cream Packaging

Mohsen Koofiani's Award-Winning Design Celebrates English Icons

From the bustling streets of London to the iconic silhouette of Big Ben, the Big N Ben ice cream packages are a tribute to the rich tapestry of British culture. Mohsen Koofiani, the visionary behind the design, has ingeniously encapsulated famous English characters and symbols, transforming them into dynamic and simple illustrations that resonate with consumers of all ages.

Distinctive in its approach, the Big N Ben series stands out with its integration of traditional design patterns, a vibrant color palette, and characters that each carry a unique narrative. These elements not only represent the brand and its heritage but also serve as a direct reference to the flavors encased within the packaging. The design's strength lies in its ability to convey the brand's identity while maintaining visual appeal and storytelling.

Produced using Illustrator software, the packaging's design is a testament to the power of minimalistic yet effective visual communication. The PP containers, adorned with IML printing, boast a range of technical specifications, including tamper evidence, microwave and freezer compatibility, and a 170 ml capacity, making them as functional as they are aesthetically pleasing.

The design process, which began in November 2022, was underpinned by extensive research aimed at identifying the brand's identity and the visual appeal of the packaging. The internet, along with selected books and stories, served as the primary sources for data collection, with the public's interest guiding the research direction. The overwhelmingly positive reception of the packaging indicates a successful marriage between design and consumer expectation.

One of the most significant challenges faced by Koofiani was conceptualizing and executing a design that would not only introduce the product effectively but also align with the brand's identity and location. The result is a packaging design that captures the imagination, inviting consumers to indulge in both a delicious treat and the stories of England.

The Big N Ben ice cream packaging's charm and functionality have been recognized with an Iron A' Design Award in 2024, a testament to Koofiani's skill in crafting designs that are both practical and emotionally engaging. This accolade is reserved for creations that not only meet professional and industrial standards but also contribute to a better world through design excellence.