Espresso Linea: A Symphony of Aroma and Design

Andromachi Kakava Crafts Visual Elegance for Sottos Coffee

In the competitive landscape of coffee branding, the Espresso Linea series stands out as a beacon of innovation and design excellence. Andromachi Kakava, in collaboration with the Sottos family, has crafted a visual identity that is as rich and inviting as the aroma of the coffee it represents. The design draws inspiration from the simple yet evocative image of an espresso cup, viewed from above, with its steamy aroma spiraling into the air. This pattern, repeated across the series, becomes a signature, ensuring instant recognition across various promotional platforms.

The Espresso Linea series, encompassing Espresso Linea Blue, Espresso Linea Rossa, and Espresso Linea Aroma, marks a significant expansion for the Sottos family's half-century legacy in coffee production and packaging. The design's unique properties lie in its ability to break free from the anonymity typically associated with wholesale products. The vibrant colors—red, blue, and orange—set against a stark black backdrop, make each package a visual delight, demanding attention in any setting.

Realized through meticulous design, the central symbol of the espresso cup becomes the heart of the packaging. The metallic pouch, measuring 155mm in width and 325mm in height, is not only a container but a statement piece. The design's realization technology ensures that the packaging is not merely functional but also a key player in the brand's aesthetic strategy, aiming to captivate both the public and the demanding catering industry.

The design's interaction with its audience is strategic and well-considered. The Sottos family's offerings are now elevated, securing a prestigious position in both quality and design in the coffee retail space. The packaging's allure is designed to attract and retain a discerning clientele, reinforcing the brand's reputation for excellence.

Conceived in Athens, the Espresso Linea project spanned three years, from November 2019 to December 2022. The design research delved into the nuances of coffee packaging, where competition is fierce, and differentiation is key. The result is a color-coded system that not only distinguishes the various blends but also guides the consumer's perception, associating each color with a distinct taste and aroma. This thoughtful approach extends to promotional materials, ensuring the Sottos Family brand stands out amidst a sea of competitors.

Overcoming the creative and technical challenges inherent in such a competitive market, Kakava's design for the Sottos Family has been recognized with an Iron A' Packaging Design Award in 2024. This accolade is a testament to the design's practicality, innovation, and its contribution to enhancing the consumer experience. The Espresso Linea series is not just a product; it's a sensory journey, where every sip is accompanied by a visual feast, thanks to Andromachi Kakava's exceptional design prowess.