Sheletsee Cushion: A Silken Touch in Cosmetic Packaging

Revolutionary Design Melds Eastern Aesthetics with Functionality

In the realm of cosmetic packaging, Sheletsee has introduced a groundbreaking design that not only serves its purpose but also embodies the luxurious essence of Eastern culture. This article delves into the innovative features and the inspiration behind the Sheletsee Cushion's design.

The Sheletsee design team has reimagined cosmetic packaging by drawing inspiration from the elegance of smooth silk satin. The Sheletsee Cushion's design is a tribute to the fabric's delicate texture and gentle lustre, aiming to provide a tactile and visual experience akin to touching silk. The packaging's unique shape and high-quality materials are a nod to low-key luxury and Eastern aesthetics, promising a silky smooth finish for the wearer's skin.

Distinctive from conventional cushion packaging, the Sheletsee Cushion stands out with its fluid lines and glossy top cover, reminiscent of fluttering silk satin. These design elements symbolize the makeup's effect, while the oval shape evokes the image of a moonlit reflection on water, capturing the essence of feminine beauty. The packaging's design is specifically tailored to Eastern women, with ergonomic considerations for ease of use and a natural makeup application process.

Advanced technology has been employed to bring this design to life. The top cover utilizes aluminum anodizing to mimic the sheen of silk, while the base contrasts with a sandblasted finish. The outer box features a traditional fabric applique technique, accompanied by poetry that encapsulates the product's features, further emphasizing the Eastern aesthetic.

Sheletsee's cushion series is not just about visual appeal; it's about interaction. The ergonomic flat oval shape and the ability to unfold to 120 degrees ensure a comfortable and intuitive user experience. The design team's challenge was to translate the intangible qualities of Eastern aesthetics into a tangible product that customers can appreciate with every use.

The Sheletsee Cushion, developed for Eastern women, is a testament to the brand's dedication to cultural representation and aesthetic excellence. With the launch planned for March 2024 in China, the design has already garnered recognition, securing a Bronze A' Design Award for its innovative approach to cosmetic packaging. This accolade celebrates the design's creativity, functionality, and contribution to enhancing the quality of life.

In conclusion, the Sheletsee Cushion is more than just a container for cosmetics; it is a piece of art that embodies the grace and beauty of Eastern culture. With its thoughtful design and technological prowess, Sheletsee sets a new standard in the industry, offering users not only a product but an experience that resonates with the elegance of silk satin.


Project Details and Credits

Project Designers: Sheletsee
Image Credits: Sheletsee
Project Team Members: CHUN XUE Creative Design Xiang Tian Jinbo Xiong Youpeng Sun Weiqiang Zhu
Project Name: Sheletsee Cushion
Project Client: Sheletsee


Sheletsee Cushion IMG #2
Sheletsee Cushion IMG #3
Sheletsee Cushion IMG #4
Sheletsee Cushion IMG #5
Sheletsee Cushion IMG #5

Read More on Design Radiant