A Bit Busy Mango Juice

Packaging Design by Zhou Jingkuan

The A Bit Busy Mango Juice packaging design, created by Zhou Jingkuan, is a unique and innovative approach to attract young consumers. The design features a logo that combines the pronunciation of the Chinese characters for "busy" and "mango" to create the word "Mang o." This playful logo represents the brand's desire for young consumers to relax and enjoy life while drinking the juice.

The shape of the mango is cleverly incorporated into the design, with the mango's form resembling a hairstyle and a beard. This visual element, combined with fashion elements that appeal to young people, creates an eye-catching and trendy package design that stands out on store shelves.

The A Bit Busy Mango Juice packaging design aims to convey a positive attitude towards life. The brand understands that young people often face hectic schedules and stress, and they want to remind consumers to face life with a smile. The cute and inviting facial graphics on the bottle allow consumers to draw different smiley expressions, further enhancing the brand's goodwill and reinforcing the theme of embracing life.

The A Bit Busy Mango Juice packaging is made from PET plastic and features a heat shrinkable label. The dimensions of the bottle are 65*155mm, making it convenient for on-the-go consumption.

Zhou Jingkuan, the designer behind this project, conducted extensive research on packaging design and analyzed other mango juice brands to find unique ways to showcase the product. The goal was to create a design that is visually appealing, creative, and capable of attracting consumers' attention. By incorporating the smiling expressions on the bottle, the design successfully communicates the brand's positive message to consumers.

The A Bit Busy Mango Juice packaging design project started in June 2018 and was completed in April 2019. The design process took place in Shenzhen, with proofing and production carried out in Qingdao.

This innovative packaging design has received recognition in the industry. It was awarded the Iron A' Design Award in 2019, which honors well-designed, practical, and innovative creations that meet professional and industrial requirements. The A Bit Busy Mango Juice packaging design stands out for its integration of industry best practices, competent technical characteristics, and its ability to evoke positive feelings, contributing to a better world.