Eastroc Amla Juice: A Packaging Innovation

Guangzhou ID's Design Marries Function with Aesthetic

The packaging of Eastroc Amla Juice is more than just a container; it's a communication tool that conveys the essence of the product. The design team at Guangzhou ID Advertising Co.,Ltd has ingeniously incorporated the number of Amla fruits into the packaging, corresponding to the volume of the juice inside. This not only informs consumers about the product's richness but also serves as a compelling incentive to purchase.

What sets this packaging apart is its unique visual language. The Morandi green color scheme evokes a sense of freshness and comfort, suggesting the juice's digestive benefits. The design's clever use of three dots forming a lace pattern on the bottleneck and carton cleverly extends the product's shelf presence. This pattern is not merely decorative; it's a strategic element that captures consumer attention and underscores the high Amla juice content.

The production of the packaging reflects a commitment to sustainability. The PET bottles are adorned with labels printed using eco-friendly inks, and the flexographic printing process ensures that the design remains crisp and vibrant. The tactile experience is enhanced by a combination of matte oil and partial varnish finishes, adding to the product's allure.

Technical specifications reveal a thoughtful consideration for size and convenience, with a large bottle measuring 230mm by 70mm and a smaller version at 55mm by 170mm. This attention to detail ensures that the product caters to different consumer needs and preferences.

The design process, which spanned from December 2022 to March 2023 in Guangzhou, was marked by a meticulous approach to color selection. The challenge was to choose a hue that would complement the natural green of Amla without overpowering it. The result is a packaging that not only preserves the visual identity of the fruit but also enhances the overall sensory experience of the product.

Recognized with an Iron A' Packaging Design Award in 2024, the Eastroc Amla Juice packaging is a testament to Guangzhou ID Advertising Co.,Ltd's ability to blend aesthetics with functionality. This award celebrates the design's practicality, innovation, and its contribution to creating a better world through thoughtful design. It is a beacon of how design can influence consumer behavior and elevate a product to new heights.