Timescape: A Fluid Retail Experience by Cheng-Chi Hung

Yuan Store's Renovation: A Symphony of Space and Brand Identity

Cheng-Chi Hung's latest venture, Timescape, is not just a flagship store but a landmark of fluidity and elegance. The design draws inspiration from the natural grace of water, with architectural facades, sidewalks, storefronts, and interior spaces that cascade and flow into each other. This fluid style is not merely aesthetic but functional, creating layers that both invite and guide visitors through the space. The design's strength lies in its ability to transform a commercial space into an urban spectacle, enhancing the brand identity and contributing to a vibrant city life.

The renovation of Yuan Store is a testament to the power of design in establishing a unique brand identity. Eschewing traditional signage, Hung integrates the street facade with the interior, crafting a continuous, immersive experience. The use of expanded metal meshes not only connects the facade and pedestrian arcade but also allows the interplay of sunlight and wind, fostering a dialogue between the urban exterior and the interior retail environment. This innovative use of materials and design creates a distinctive sense of place that leaves a lasting impression on visitors.

Yuan Watches Store's transformation addresses the challenges of globalization and urban decline by focusing on local identity and brand spirit. The design breaks from the norm of maximizing commercial space efficiency, instead envisioning a balanced ratio for multifunctional areas and commercial cabinets. Art installations double as spatial dividers, offering brands the opportunity for themed events and artistic promotion, thereby elevating the retail experience to new heights.

The design's realization required meticulous attention to detail and innovative construction techniques. The challenge of shaping stone with pronounced curvature to mimic flowing water was met with precision, while the tension and arrangement of the expanded mesh material demanded a focus on proportion control to achieve a harmonious facade. These technical achievements underscore the project's commitment to quality and aesthetic excellence.

Since its opening, Yuan Store has become a dynamic venue for brand events, effortlessly transforming to accommodate spectacles, casinos, or musical performances. The design's adaptability and the creation of a unique customer experience have not only increased performance by 60% but also set a new standard for brand space revitalization. Cheng-Chi Hung's Timescape is a celebration of innovation and creativity, a design that stands as a beacon of lifestyle and culture in the urban landscape.

The project's success is further underscored by its recognition with a Bronze A' Interior Space, Retail and Exhibition Design Award in 2024. This prestigious accolade celebrates Timescape's contribution to design excellence and its role in enhancing quality of life and enriching the urban fabric. Cheng-Chi Hung's vision and execution have not only transformed a retail space but have also set a benchmark for future design endeavors in the commercial sector.