Anta Shanghai Headquarters: A Modern and International Workspace

Creating an Innovative and Eye-Attracting Interior Design

As one of the most popular sportswear brands in China, Anta has set the pace and won over its rivals in several major transformation and upgrading processes of sports goods in the past years. To lay out the international strategy, Anta took an important step to establish the Shanghai headquarters, which is undoubtedly noteworthy. The interior design of the headquarters was approached based on Anta's special needs, which is personalized and eye-attracting.

For 1F, part of its space has a high ceiling of 8 meters, and the large LED screen is visible from the outside. Rolling advertisements for the brands in Anta Matrix on the screen show the unique brand positioning and serve as a clear identifier. On the outer side of the swirling stair railing are, from top to bottom, the silhouettes of Shanghai, indicating the location of Anta headquarters.

In the Shanghai headquarters, each of the floors from 2F to 5F is occupied by one brand, such as Anta, Fila, Kolon Sport, and Descente. In the resting area on 2F, the brand red color was utilized as the main backdrop hue, signifying Anta's vigor and progressive spirit. Besides, the words "To become a respected world-class, multi-brand sportswear group" on the wall clearly convey its brand vision. 3F takes FILA's iconic blue as the key color, highlighting the brand's characteristics with a bright bold design style and distinguished spatial ambiance.

The project started in May 2017 and finished in April 2019 in Shanghai, China. In an era greatly valuing appearance, Anta has put many efforts into improving the style and image of products. And in Anta's numerous stores, the capacious circulation, decent displays, and dynamic posters produce a high-end and comfortable interior atmosphere. As the base of Anta brands, the interior design of Shanghai headquarters also attaches great importance to the appearance and visual impressions, which not only provides a comfortable working environment for employees and managers but also salutes Anta's ambitious path of brand internationalization.

The finishing materials used in the project include custom aluminum plate paint, steel plate paint, cement effect paint, ultra-white painted glass, oak wood veneer, Ariston marble, and granite, etc., which present a simple and natural overall design style and also manifest craftsmanship in a plain manner. Besides, they are also green and environmentally friendly and have the least negative impacts.

The Anta Shanghai Headquarters project is a testament to the brand's commitment to building an international image and creating a modern and innovative workspace. With its concise and smooth lines, innovative use of visual symbols, and emphasis on brand identity, the interior design reflects Anta's ambition and vision for the future.

This Design was awarded Bronze in A' Interior Space, Retail and Exhibition Design Award in 2021. The Bronze A' Design Award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.