Inheritance: A Toast to Tradition in Liquor Packaging

Easyou Design's Homage to the Three Sūs' Cultural Legacy

At the intersection of cultural reverence and contemporary design, Easyou Design's "Inheritance" stands as a testament to the enduring influence of the Three Sūs—a literary dynasty in Chinese history. The packaging of "Three Sūs' Family Tradition" liquor is not merely a container but a narrative vessel that carries the profound legacy of these cultural icons. The minimalist bottle design, adorned with six distinctive illustrations, tells the tales of the family's historical impact, while the bottle cap, reminiscent of Su Dongpo's iconic hat, serves as a tactile connection to the past.

With an eye for detail and a commitment to quality, the design team employed advanced glass processing techniques to craft a bottle that is both a visual and tactile delight. The eaves-shaped bottle, with its round edges and square bottom, is a nod to the philosophical concept of harmony between heaven and earth. The tactile experience is further enhanced by the bottle cap, which not only represents a piece of history but also offers ease of use with its ergonomic design.

Ensuring the packaging's aesthetic appeal and durability, the outer box is crafted from premium cardboard, featuring embossing and UV coating. This attention to material and technique ensures that each bottle of "Three Sūs' Family Tradition" liquor is a piece of art in itself, ready to grace the shelves of connoisseurs and collectors alike. The design specifications, with precise bottle and packaging dimensions, reflect the meticulous planning and execution that went into this project.

Behind the scenes, a creative team led by Aura Lee, with design directors Ohon and a team of skilled designers, brought this project to life. Their collaborative efforts, spanning from June to December 2023 in Chengdu, Sichuan, resulted in a packaging design that is both a visual feast and a tactile journey. The design process involved rigorous research into the Three Sūs culture, ensuring that each element of the packaging resonated with the historical and cultural significance of the family's legacy.

The "Inheritance" project faced the challenge of encapsulating a rich cultural narrative within the confines of a liquor bottle. The design team's solution was to weave the essence of the Three Sūs family's virtues—benevolence, righteousness, harmony, filial piety, inheritance, and virtue—into the illustrations that adorn the packaging. This creative endeavor not only showcases the product's quality but also invites consumers to engage with the cultural narrative that the Three Sūs family represents.

Recognized with the prestigious Silver A' Design Award in 2024, "Inheritance" by Easyou Design has set a new benchmark in the realm of liquor packaging. The award celebrates the project's creative excellence and innovation, highlighting the design's ability to evoke admiration, amazement, and wonder. Through "Inheritance," Easyou Design has crafted more than a package; it has created a cultural bridge that connects the past with the present, inviting a new generation to savor the taste of tradition.