Hangzhou Scenery: A Toast to Cultural Elegance

Peng Guozhi's Award-Winning Mineral Water Packaging Design

Hangzhou Scenery, a mineral water packaging series, serves as a liquid canvas showcasing the city's historical landmarks and modern achievements. The Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, and other iconic sites are vibrantly illustrated, inviting consumers to drink in the culture with every sip. This design is a bridge between the consumer and Hangzhou's rich tapestry of history, culture, and modernity, positioning Hang Water as the city's ambassador in a bottle.

What sets Hangzhou Scenery apart is its commitment to sustainability. Peng Guozhi has chosen glass over PET, advocating for environmental responsibility. The bottle's ergonomic design not only ensures a comfortable grip but also encourages reuse, reducing plastic waste and promoting a greener lifestyle. This thoughtful approach to design reflects a growing consumer demand for products that align with their values of sustainability and wellness.

The realization of this design was achieved through the use of heat transfer printing technology, allowing for the application of detailed, full-color illustrations onto the glass surface. The technical specifications, with a width of 60mm, depth of 60mm, and height of 210mm, make for a product that is both aesthetically pleasing and functional. The 318-milliliter capacity is strategically chosen to promote single-use consumption, reducing waste and aligning with eco-conscious consumer habits.

Peng Guozhi's design journey was marked by extensive research and consumer interviews in Hangzhou. The team's dedication to understanding the local culture and consumer preferences is evident in the final product. The design challenges, particularly the intricacies of heat transfer printing on glass, were overcome through hands-on experimentation and collaboration with glass bottle manufacturers, ensuring a high-quality finish that stands out on the shelves.

The Hangzhou Scenery packaging design is not just a container for water; it's a vessel for cultural storytelling. Peng Guozhi and the design team have crafted an experience that transcends the act of hydration, offering consumers a taste of Hangzhou's legacy. The Bronze A' Design Award is a testament to the design's innovation, artistry, and impact, marking Hang Water as a brand that quenches thirst for both water and culture.

As Hangzhou Scenery flows into the market, it stands as a beacon of design excellence. The Bronze A' Design Award recognizes the fusion of art, science, and technology that Peng Guozhi has masterfully achieved. This accolade is not just for the design itself but for its potential to enhance the quality of life and contribute to a more sustainable world. Hangzhou Scenery is more than a product; it's a statement, a movement, and a new chapter in the story of Hangzhou.