Designed by the creative duo Samaneh Ghasempour and Amir Ghasempour, the Aviz trolley is a testament to the ingenuity of modern design. Inspired by the traditional Iranian Majmaa, this piece of furniture transcends its utilitarian roots to become a focal point of interaction and utility. The designers have masterfully crafted a trolley that not only serves its purpose but also invites users to engage with it, creating a bridge between the object and its environment.
What sets Aviz apart is its commitment to multifunctionality and expandability. The innovative use of lightweight fabric allows the trolley to adapt its form, offering a dynamic solution to the ever-changing demands of space utilization. This design strength lies in its ability to morph as needed, making it a perfect fit for a variety of settings and situations.
The realization of Aviz is a product of advanced manufacturing techniques. Its powder-coated metal structure, laser-cut and assembled with precision, complements the wooden elements produced through established production methods. The designers' strategic use of fabric and movable joints enables easy on-site assembly, reflecting a blend of aesthetics and practicality.
Aviz's dimensions, with a width of 760mm, depth of 400mm, and height of 730mm, are meticulously calculated to ensure it fits seamlessly into any interior design scheme. As a collectible design piece, it stands out not only for its functionality but also for its potential to become a conversation starter, enhancing the ambiance of any room.
Interaction with the Aviz trolley is intuitive and rewarding. Users can manipulate the fabric component and wooden pieces to transform the trolley for various uses, from a mobile serving station to a portable storage unit. This versatility is a direct response to the designers' extensive research into changeability in furniture and the application of flexible materials.
The Aviz project, realized in Tehran from July 2022 to July 2023, faced and overcame significant challenges. Addressing the dynamics of movable furniture required a deep dive into connection and weight distribution issues. The successful design and production of the Aviz trolley, culminating in its exhibition at OBJET 05, is a testament to the designers' commitment to innovation and functionality.
Recognized with the prestigious Iron A' Furniture Design Award in 2024, the Aviz trolley stands as a symbol of design excellence. It represents a harmonious blend of form and function, a piece that not only meets industrial standards but also enriches the user experience, contributing to the creation of more adaptable and enjoyable living spaces.
Project Designers: Amir Ghasempour
Image Credits: Photographer : Mohammad Hossein Hamzelouei
Illustration : 3rd Skin Studio
Visualization : Atefeh Soleimani
Video : Elahe Nikoo
Project Team Members: Designers: Samaneh Ghasempour and Amir Ghasempour
Design studio: 3rd Skin Architects
Design Curator: Elnaz Tehrani
Design Assistants: Atefeh Soleimani, Mahsa Elahi
Technical Product Managers: Ehsan Tamrabadi , Yashar Abbasnejad
Design Exhibitor: OBJET Design Consultancy
Production and Sponsorship: YAKS
Marketing Manager: Ali Yousefi
Project Name: Aviz
Project Client: Objet Design Consultancy