Song Dynasty Elegance Reimagined in Baijiu Packaging

Ying Song Brand Design Merges Tradition with Functionality

The Banquet Chinese Baijiu packaging project is a contemporary interpretation of the Song Dynasty's cultural zenith. The design team, led by Creative Director Yingsong Chen, has meticulously crafted a vessel that is both a functional item and a tribute to the past. The choice of sky blue, reminiscent of the Ru Kiln—a hallmark of the era's ceramic artistry—imbues the bottle with a sense of luxury and simplicity. This minimalist approach aligns with the Song Dynasty's principle that 'Real artists simplify,' a philosophy that resonates through the design's clean lines and elegant form.

Functionality is at the heart of the Banquet's design. The bottle, once emptied, is intended for a second life as a vase, encouraging the practice of flower arrangement—a pastime cherished by the Song literati. The alloy bottle cap, adorned with the Chinese character for 'banquet,' doubles as an incense base, further embedding traditional cultural practices into the design. This dual-purpose approach not only adds value to the product but also promotes sustainability through reuse.

Produced over a ten-month period in Shenzhen, the Banquet Chinese Baijiu packaging project is the result of extensive research into consumer preferences and Baijiu packaging trends. The design team, including Huandi Li, Zhen Bi, and Wei Yang, with 3D rendering by Wei Hu, utilized advanced design software to bring this vision to life. The result is a product that successfully launched in December 2023, with sales indicating a warm reception from the market.

One of the central challenges the design team faced was encapsulating the essence of Song Dynasty aesthetics in a tangible form that resonates with contemporary consumers. The solution was found in the synthesis of historical references and modern design principles, resulting in a product that is both a nod to the past and a step into the future of packaging design. The Banquet's design not only serves its immediate purpose but also invites the user to engage with history and tradition in a personal, interactive way.

The Banquet Chinese Baijiu packaging, with its innovative design and cultural significance, has been recognized with the prestigious Silver A' Design Award in 2024. This accolade is a testament to the design's exceptional quality, creativity, and contribution to the field of packaging design. It stands as a remarkable example of how design can bridge the gap between art and utility, tradition and innovation.

Ying Song Brand Design Shenzhen Co., Ltd's Banquet Chinese Baijiu packaging is a celebration of Chinese heritage, a functional piece of art that enriches the experience of the consumer while promoting sustainable practices. It is a design that not only contains but also inspires, embodying the elegance and artistry of the Song Dynasty in every detail.