Revolutionizing Olive Oil Packaging: TGTL's Extra Virgin Olive Oil Bottle

Award-Winning Design by Guilherme Jardim: Merging Functionality and Aesthetics

In an era where packaging design plays a crucial role in product perception, Guilherme Jardim's design for TGTL's Extra Virgin Olive Oil Bottle stands out. This article explores the unique properties, design inspiration, and the accolades this innovative design has garnered.

Guilherme Jardim, along with Pedro André and Vladimir Pospelov, has created a design that is not only functional but also aesthetically pleasing. The inspiration for the design came from the simplicity of the product and its color. The team wanted to create a packaging that would protect the olive oil from UV rays while also showcasing the product's color.

The design team achieved this by creating a unique bottle made of glass, painted with a gradient from white to transparent. This approach not only protects the olive oil but also provides an interesting visual effect. The bottle's elegant and unique shape is easy to handle, making it a standout on the shelf and the table.

The bottle's cap, made from wood and cork, adds a traditional and "handmade" feel to the product. The brand, Think Global Taste Local, is represented in the design through the presence of a large circle (global) and a small circle (local) on the label and the transparent circle on the bottle.

One of the unique features of this design is its potential for reuse. The team wanted to create a design piece that customers would not want to discard after use. The bottle can be repurposed for other products like water or even used as a vase, giving it a second life.

This innovative design was realized in Lisbon, Portugal, and overcame the challenge of creating an elegant, simple package for an ultra-premium extra virgin olive oil. The design needed to showcase the product while also protecting it from UV rays. The result is a design that is not only functional but also visually appealing.

The TGTL Extra Virgin Olive Oil Bottle design was awarded the Golden A' Packaging Design Award in 2012. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.


Project Details and Credits

Project Designers: Guilherme Jardim
Image Credits: Guilherme Jardim
Project Team Members: Guilherme Jardim, Pedro André, Vladimir Pospelov.
Project Name: TGTL - EXTRA VIRGIN OLIVE OIL BOTTLE
Project Client: Guilherme Jardim


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