The campaign is designed to create an air of mystery and anticipation, encouraging audiences worldwide to stay tuned for the unveiling. The design team has used a combination of photography, 3D illustration, CGI, and musical art direction to bring this concept to life. The result is a multidisciplinary project that showcases the team's versatility and creativity.
One of the highlights of this campaign is the unique properties of the design. The medieval headphones are not just a visual element; they represent the fusion of past and present, symbolizing the timeless appeal of music. This symbolism is further enhanced by the campaign's narrative, which draws parallels between medieval knights and modern DJs, and their respective followers.
The team faced several challenges in realizing this project, primarily in managing the diverse techniques involved. However, they successfully overcame these hurdles, resulting in a campaign that stands out for its originality and execution. The project was carried out worldwide, from February 28th to May 21st, culminating in an official presentation at the International Music Summit in Ibiza.
The campaign has been recognized for its excellence, winning the Golden A' Computer Graphics, 3D Modeling, Texturing, and Rendering Design Award in 2013. This prestigious award is granted to creations that reflect extraordinary excellence and significantly impact the world with their desirable characteristics.
In conclusion, the Medieval Headphones teaser campaign by Save Your Numbers is a testament to the team's innovative approach and dedication to pushing the boundaries of design. It serves as a reminder of the power of design to intrigue, engage, and inspire, and sets a high bar for future projects.
Project Designers: Diego Otero Rodríguez
Image Credits: Diego Otero Rodríguez
Project Team Members: Agency: Save Your Numbers
Managing Director: Isidoro Andaluz
Creative Director: Diego Otero Rodríguez
Account Manager: Tino López Freixas
Music Director: Peter Pons
Graphic Designer: Jordi Alonso
Photography: Raúl Ortega (Red Light Studio)
3D & Digital Art: Alex Lorca
Photo Retouching & CGI: Kim Boix (reto.cat)
Project Name: Medieval Headphones
Project Client: Diego Otero Rodríguez