Stone Hand: A Promotional Key Visual by Suigeneris Barcelona

An Innovative Design for a Natural Therapies Center

Suigeneris Barcelona, a renowned design brand, presents Stone Hand, a unique promotional key visual that captures the essence of a natural therapies center. This design, created using a combination of photography, digital integration, retouching, and CGI, showcases the center's offerings in a visually striking and symbolic manner.

Stone Hand draws inspiration from the concept of using hands as a symbol for massage therapy. Depending on the type of massage required, the design features two digitally created hands, one made of stone and the other adorned with feathers. The stone hand represents the firm and intense treatments offered by the center, while the feather hand symbolizes the gentle and relaxing massages.

The challenge in creating this design was to synthesize both worlds into a single image that accurately reflects the attributes of the services offered. Suigeneris Barcelona successfully achieved this by skillfully blending the natural elements of stone and feathers with the concept of hands, resulting in a visually captivating representation of the center's offerings.

Stone Hand is not just a static image; it serves as a tool for interaction with customers. The two complementary images are used according to the specific treatment required by each individual. The stone hand is employed for intense massages, while the feather hand is utilized for softer, more relaxing treatments.

The design project for Stone Hand began in December 2011 in Barcelona and continues to evolve to this day. Suigeneris Barcelona's team, led by graphic designer Jordi Alonso and art director Diego Otero Rodríguez, meticulously crafted the design using a combination of photography retouching, CGI, and 3D image compositing.

Recognizing the exceptional quality and innovation of Stone Hand, the design was awarded the Iron A' Design Award in the Photography and Photo Manipulation category in 2014. This prestigious accolade is given to designs that demonstrate excellence, practicality, and innovation while meeting professional and industrial requirements.

Stone Hand not only showcases Suigeneris Barcelona's creative prowess but also effectively communicates the benefits of the natural therapies center. By incorporating elements from the center itself and the therapies it offers, this design exemplifies the brand's commitment to providing high-impact visuals that resonate with customers and contribute to a better world.

Experience the power of Stone Hand and discover the transformative potential of natural therapies at Suigeneris Barcelona.