ArchiTypo-524A: Redefining Corporate Identity through Typography

Integrating Architecture and Communication Design

ZHOU Wenjun, a renowned designer, has pushed the boundaries of corporate identity with his groundbreaking project, ArchiTypo-524A. Inspired by the idea that typography is architecture, Wenjun has seamlessly integrated traditional Chinese characters, Arabic numerals, and English words to construct the logo of 524 ARCHITECTURE. This innovative approach ensures that people from different language backgrounds can easily understand the meaning behind the logo, while also showcasing the studio's unique characteristic.

One of the standout features of ArchiTypo-524A is the design of the envelopes and business cards. With laser engraving and embossing techniques, these stationery items exude a sense of sophistication and professionalism. The use of translucent Japanese paper, with black printing on the back to create a stunning "concrete color" effect, adds a touch of elegance and uniqueness.

Another remarkable aspect of ArchiTypo-524A is the scale and sketching paper used. The semitransparent paper serves multiple functions for architects and designers. It allows for architectural sketches with scale, provides a grid for precise drawings, and accommodates both English and Chinese writing. This versatile paper truly reflects the fusion of Eastern and Western thinking and research methods.

Wenjun's attention to detail is evident in the tear-off calendar he designed as part of ArchiTypo-524A. This functional and aesthetically pleasing calendar adds a touch of creativity to any workspace. Additionally, the logo has been reconstructed to be used in disk/scale covers, further expanding the brand's visual identity.

ArchiTypo-524A adheres to a minimalist color palette, using only black, white, and gray. This deliberate choice allows the logo and other design elements to stand out and make a lasting impression. The printing process, with translucent Japanese paper and black printing on the back, creates a captivating contrast between the gray front and the concrete color back, reminiscent of the main building material.

Recognized for its excellence and innovation, ArchiTypo-524A was awarded the Silver A' Design Award in 2014 in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade is a testament to the project's outstanding expertise, remarkable technical characteristics, and splendid artistic skill. ArchiTypo-524A evokes positive feelings, amazement, and wonder, leaving a lasting impression on all who encounter it.