Reform Studio's Plastex#9: A Revolution in Eco-friendly Design

Reviving Traditional Crafts with Sustainable Innovation

Reform Studio, founded by Mariam Hazem and Hend Riad, was inspired by a sense of responsibility towards society and the environment. The duo decided to tackle a major problem in Egypt - waste. They began to view waste as a raw material, transforming its negative impact into a positive one. The result was Plastex, a 100% eco-friendly handmade fabric that speaks to the need for environmental sustainability.

What sets Plastex apart is its unique properties. The material is made from reused plastic bags and recycled cotton threads. These plastic bags are collected, sterilized, and cut into thin stripes, which are then interwoven on a handloom. The resulting fabric is strong, durable, water-resistant, and can tolerate sun rays. But Plastex is more than just a fabric - it's a statement. It's designed to raise environmental awareness, empower local communities by reviving the weaving craft, and support sustainable change in our world today.

The production process of Plastex is equally remarkable. Reform Studio chose to avoid high-tech machinery to ensure a simple, sustainable process. The plastic bags are collected, sterilized, and cut into thin stripes, which are then integrated on a manual handloom. Plastex is 100% handmade, made of 33% recycled cotton threads and 67% reused plastic bags. This approach not only addresses an environmental issue but also supports Egyptian craftsmen, reviving the weaving industry in Egypt.

Plastex#9 has been used to create a range of products, including chairs, bags, and stools. Each product is a testament to Reform Studio's commitment to eco-design, sustainability, and the revival of ancient crafts. The innovation lies in transforming discarded plastic bags into a new raw material with environmental and economical benefits, using feasible manufacturing techniques. At the same time, it raises environmental awareness and revives a traditional old craft.

The project started in February 2012 in Cairo, Egypt, and has been in continuous development since then. It was exhibited in Furnex in November 2012, and in Salone del Mobile in April 2013. The design was awarded Silver in A' Sustainable Products, Projects and Green Design Award in 2014, a testament to its outstanding expertise and innovation.

Plastex#9 is a shining example of how design can be used to address societal and environmental issues. It's a testament to the power of creativity, innovation, and a commitment to sustainability. Reform Studio's Plastex#9 is not just a product - it's a movement, a revolution in eco-friendly design.