When Leila Rose Faddoul, the founder of Kameleon Rose, embarked on a global adventure, she realized the need for clothing that could adapt to the demands of travel. Inspired by her own experiences, she designed the Kameleon, a garment that can be transformed into 52 different styles. Starting with a summer dress, she added buttons and began experimenting with different ways to wear it. The result is a truly unique piece of clothing that allows wearers to effortlessly transition from a day at the office to a night out on the town.
What sets the Kameleon apart from other clothing options is its versatility and sustainability. Made from 100% bamboo fabric, it is not only soft and antibacterial but also drapes like silk. The elastic panel allows the Kameleon to stretch, ensuring a comfortable fit for all body types. The buttons, made from Zebu horn, add a touch of elegance and functionality to the design. Additionally, the Kameleon is produced in Madagascar under ethical conditions, supporting social initiatives and making a positive impact on both people and the environment.
With the Kameleon, travellers no longer need to pack multiple outfits for different occasions. This adaptable garment can be transformed into a variety of styles, making it suitable for any environment. Whether you're heading to a bar, the office, or a walk in the park, the Kameleon has got you covered. A foldable guide is included with each garment, providing step-by-step instructions on how to achieve each style. For further assistance, a video guide is also available online.
The Kameleon is available in two sizes, SM and ML, ensuring a perfect fit for everyone. Its 52 styles will last you throughout the seasons, making it a sustainable and long-lasting addition to your wardrobe. To further enhance its functionality, the Kameleon features a secret pocket, providing a convenient and secure place to store your essentials.
The Kameleon Rose brand was established in December 2012 and is based in the United Kingdom. All manufacturing takes place on the island of Madagascar, where the brand aims to make a positive impact on the local community. Despite the challenges of importing raw materials and exporting finished products, the brand remains committed to ethical practices and respecting local laws.
The Kameleon has been tested and improved based on feedback from real travellers. Through qualitative market research, 10 travellers wore and tested the Kameleon on their trips, providing valuable insights and suggestions for improvement. The result is a garment that has been perfectly adapted to meet the needs of travellers around the world.
The Kameleon's innovative design and commitment to sustainability have been recognized with the prestigious A' Design Award. This award, bestowed upon outstanding and creatively ingenious designs, celebrates the incorporation of best practices in art, science, design, and technology. The Kameleon's versatility and contribution to quality of life improvements have truly made it a winner in the fashion industry.
Experience the revolution in travel fashion with the Kameleon. Embrace its adaptability, sustainability, and style, and let it transform your life in 52 ways.
Project Designers: Leila Rose Faddoul
Image Credits: Main Image #1 Photographer Rijasolo 2014
Optional Image #2 Photographer Rijasolo 2014
Optional Image # 3Photographer Rijasolo 2014
Optional Image # 4 Photographer Rijasolo 2014
Optional Image # 5 Photographer Rijasolo 2014
Uploaded Document# Art Director and Designer Pieter Baan,
Illustrator Michela Ramitomboson 2014
Video Credits: Amea Madagascar 2013, Music There goes Lizzie 2013
Project Team Members: Leila Rose Faddoul
Pieter Baan
Michela Ramitomboson
Project Name: The Kameleon
Project Client: Leila Rose Faddoul