PIXO: The Digital Watch Inspired by Rolling Numbers

A Unique Blend of Nostalgia and Innovation

PIXO sets itself apart from other digital watches with its innovative features and user-friendly design. Unlike watches with multiple pushers, PIXO simplifies operation with just a turnable crown. This single crown allows users to navigate through various modes, including Time mode, World time, Stopwatch, 2 Alarm, Hourly chime, and Timer.

The overall design of PIXO is aimed at individuals who appreciate digital aesthetics with a fresh twist. With its unisex case design and a wide range of color combinations, PIXO caters to different preferences and styles.

The watch case of PIXO is made from stainless steel, with an option for ion-plating to add a touch of color. It can be paired with a vibrant rubber strap, creating a collection that appeals to a wide audience. The digital module features a full dot-matrix LCD and an EL backlight panel, all enclosed in a compact steel case that offers 50M water resistance.

Measuring at W46 x L52 x D15 mm, with a strap width of 22 mm and a total length of 260 mm (including the strap), PIXO is designed to be both stylish and comfortable.

Operating PIXO is intuitive and straightforward. Users can easily switch between modes by turning the crown, and a simple press of the crown triggers the EL backlight. Setting the time, alarms, world time, or resetting the stopwatch can be done by pressing and holding the crown in the respective mode.

The PIXO project was initiated in Hong Kong 10 months ago, and the design team faced several challenges along the way. One of the critical aspects was finalizing the digital module, which required meticulous software and hardware design to ensure smooth operation and compact size. Additionally, the construction of the watch case demanded precision and durability, while maintaining a slim and compact profile and providing 50M water resistance. The turnable crown's structural design also required high precision and durability.

PIXO's unique blend of nostalgia and innovation has garnered recognition in the design world. In 2014, PIXO received the Iron A' Design Award in the Jewelry, Eyewear, and Watch Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. PIXO's integration of industry best practices and competent technical characteristics contribute to a better world.

PIXO is not just a watch; it's a statement of style, innovation, and a nod to the past. With its animated "rolling" numbers and user-friendly design, PIXO is a testament to the timeless appeal of digital watches.