PURELAB Chorus: Revolutionizing Laboratory Water Purification

Modular, Customizable, and Environmentally Friendly: A New Era in Lab Water Systems

The PURELAB Chorus, designed by L A Design, is a game-changing laboratory water purification system. Inspired by the need for adaptable, efficient, and sustainable solutions in laboratories, this design offers a unique approach to meeting varying pure water requirements. The Chorus is not only a technological marvel but also a symbol of purity and intelligence.

What sets the PURELAB Chorus apart is its modularity. It is the first water purification system designed to adapt to individual laboratory needs and space constraints. The system delivers all grades of purified water and provides a scalable, flexible, customizable solution. Users can choose from a selection of dispensing, storage, and installation options. The modular elements can be positioned independently or combined into a unique tower format to minimize the footprint. Furthermore, new technologies incorporated into the design reduce environmental impact, making Chorus the most intelligent product on the market.

The realization of the Chorus design involved the use of seventy-one injection moldings made from thermoplastic materials. The main module comprises six main moldings: chassis, doors (symmetrical), front panel, rear, and top covers. The carefully engineered chassis provides standardization, allowing for multiple cartridges, consumables, valves, pumps, and filters to be fitted to produce a custom specification. As a result, customization can be added late in the product build, dramatically reducing stock requirements. Moreover, new purification technologies such as the De-Gas module multiply the lifespan of consumables ten-fold, significantly reducing environmental impact and running costs.

The Chorus' interaction design is equally impressive. Its central touch point is the halo dispense control, cantilevered from the main body to provide a generous space for vessels. A ring of light communicates its status, symbolizing the purity of the water. Haptic controls offer six dispense options, from auto-volume to drip dispensing. The dispenser can be positioned independently for wall mounting, allowing purification and reservoir modules to be located under the bench or combined in a tower format. Access to the instrument’s internal consumables and features is unique, with two central doors opening to offer all-round entry.

The design of the PURELAB Chorus is the result of extensive research and evaluation of market, stakeholders, customers, and product requirements. The project, which started in October 2010, was the biggest in Elga's seventy-five-year history, replacing sixty-five existing products and variants. It was showcased at Pittcon 2013 and released in January 2014. The design faced numerous challenges, including the need to reduce risk, rationalize the product range, increase user experience benefits, and future-proof the system. However, the result is a product that not only meets these challenges but also sets new standards in the field.

The PURELAB Chorus has been recognized for its innovative design and functionality, winning the Golden A' Scientific Instruments and Research Equipment Design Award in 2014. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics. The PURELAB Chorus is indeed a testament to the power of design in advancing science and technology.


Project Details and Credits

Project Designers: LA Design
Image Credits: LA Design 2014
Project Team Members: Pete Holdcroft (LA Design) David Robinson (LA Design) Lee Underwood (ELGA) Matthew Dobson (ELGA) Steve Bryant (ELGA)
Project Name: Purelab Chorus
Project Client: LA Design


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