Reviving Heritage through Design: The Lithuanian Vodka Gold. Black Edition

Studija Creata's Award-Winning Blend of Tradition and Modernity in Vodka Packaging

The Lithuanian Vodka Gold. Black Edition is a limited edition vodka design that draws inspiration from Lithuania’s rich history and national heritage. The design's unique properties lie in its successful incorporation of traditional Lithuanian folk art into a modern context. The use of rhombus and herringbone patterns, common in Lithuanian folk art, lends the design an air of authenticity and cultural significance. These traditional motifs are presented in a contemporary style, transforming reflections of the past into modern art.

The design's colour scheme is another noteworthy aspect. The predominant use of golden and black colours not only gives the bottle a luxurious look but also signifies the vodka's exceptional filtration process through coal and golden filters. This attention to detail in design not only enhances the product's aesthetic appeal but also communicates its unique selling points to the consumer.

The creation of this design involved the use of water-based lacquer coating, hot stamping, and silk printing. These techniques helped in achieving the desired look and feel for the bottle. The design's technical specifications include a capacity of 700 ml and dimensions of 70 (w) x 310 (h) mm.

The design's interaction with its audience is also worth mentioning. The luxurious look, combined with the modern interpretation of folk art and the name Lithuanian, arouses a sense of national pride among Lithuanians. For foreigners, it becomes a desired souvenir, a tangible piece of Lithuanian culture they can take home.

The design process was not without its challenges. Achieving a modern look while staying true to traditional motifs required a careful balance. The design team had to reject all unnecessary components and limit the colours to golden, black, and grey. The use of modern printing technologies was instrumental in rendering the decor in the most suitable manner.

In conclusion, the Lithuanian Vodka Gold. Black Edition is a shining example of how design can be used to elevate a product's marketability while paying homage to cultural heritage. The design's success, as evidenced by its Golden A' Packaging Design Award, serves as a testament to Studija Creata's innovative approach to design and their commitment to excellence.