Tee-Saurus: A Humorous and Unique Logo Design

Bringing Humor and Wit to Graphic Tees

When brainstorming ideas for their logo, the designers wanted to avoid cliches and create something truly memorable. It was during this process that they stumbled upon a graphic fossil of a T-Rex, and inspiration struck. The timeless nature of dinosaur fossils perfectly aligned with the brand's vision.

The designers took the concept a step further by replacing the dinosaur's eye sockets with garments, creating a hidden message within the logo. This playful imagery perfectly captures the essence of the brand name, "Saurus," and adds an extra layer of creativity to the design.

To bring their vision to life, Tee-Saurus focuses on single-color designs that can stand alone as iconic symbols. They explore a range of themes, from family tees to a premium Geomancy series, ensuring there is something for every audience. The designs are printed on high-grade cotton, giving them a luxurious feel.

Throughout the design process, the team faced the challenge of avoiding cliches and creating a logo that truly represented the brand. After numerous rounds of changes, they were able to overcome this obstacle and create a design that is both fun and dynamic, while still maintaining simplicity.

Tee-Saurus has not only created a unique logo design, but they have also built an entire brand around it. Their collection includes a variety of themes, such as the Good Luck Series, which incorporates interesting facts, auspicious elements, and a touch of modern geomancy. This attention to detail sets Tee-Saurus apart from other graphic tee brands.

The Tee-Saurus logo project began in January 2014 and was completed in April of the same year. The designers conducted extensive research, gathering feedback from the public to select the most appealing logo. The final design was met with overwhelming support, solidifying its place as the face of the brand.

Lawrens Tan, the illustrator behind the Tee-Saurus logo, deserves credit for bringing this unique design to life. His creative skills and attention to detail have made Tee-Saurus a standout brand in the fashion industry.

In recognition of its creativity and ingenuity, the Tee-Saurus logo design was awarded the Bronze A' Design Award in the Fashion, Apparel, and Garment Design category in 2015. This prestigious award honors designs that demonstrate technical and creative excellence, contributing to improvements in quality of life.

Tee-Saurus has successfully combined humor, wit, and creativity to create a logo design that is truly one-of-a-kind. With their range of themes and high-quality garments, they have established themselves as a brand that brings joy and style to the world of graphic tees.