Magic Bubble: A Delightful Animation Design

Unleashing Infinite Imagination through the Eyes of Children

Our inspiration comes from the English name and the logo, as bubbles are associated with inspiration and wonder. ‘Infinite imagination’ is illustrated in combining real life objects and transforming them into interesting pictures, which present a colorful world through the eyes of children. We see images change frequently to reflect this creative variety. All the sound effects are human sounds without any synthetic, digital and instrumental extras. The sound effect of parents’ voices not only show parental love and patience for their children, but also stands for simplicity in life.

The Magic Bubble design, created by the renowned Dongdao Design Team, is a captivating animation that brings joy and wonder to children. Inspired by the concept of limitless imagination, this design uses the shape of a bubble and a simple heart to create a logo that represents the essence of the brand. The animation video showcases the brand's application potentials in various aspects of children's surroundings and activities.

The designers behind Magic Bubble have taken a unique approach in their creation. By combining real-life objects and transforming them into interesting pictures, they have crafted a colorful world that sparks the imagination of children. The animation features a delightful array of animal images, each adding to the charm and appeal of the design.

One of the standout features of Magic Bubble is its use of sound effects. All the sounds in the animation are human sounds, without any synthetic or digital extras. This choice not only adds a touch of authenticity but also emphasizes the simplicity and purity of life. The inclusion of parents' voices in the sound effects further reinforces the themes of love and patience.

The realization of the Magic Bubble design involved close collaboration with the team responsible for the logo design. With a focus on creating a design that would resonate with children, the designers worked diligently to ensure that the animation would inspire free thinking and imagination. The result is a simple yet captivating video that effortlessly captures the hearts of its young audience.

Despite its simplicity, the Magic Bubble design presented its fair share of challenges. The designers aimed to express limitless imagination and a lovely style through a minimalist approach. Balancing these elements while maintaining the essence of the brand required careful consideration and creative problem-solving.

The Magic Bubble design project was completed in one month in Beijing. The designers conducted extensive research to ensure that the lovely concept was effectively conveyed through simple design. The result is a design that not only captivates children but also brings joy to their parents.

This outstanding design has garnered recognition in the industry. Magic Bubble was awarded the Silver A' Design Award in the Movie, Video, and Animation Design category in 2015. This prestigious accolade is a testament to the design's exceptional creativity, technical prowess, and innovative approach. The Magic Bubble design stands as a shining example of excellence and introduces a sense of wonder and amazement to all who experience it.


Project Details and Credits

Project Designers: Dongdao Creative Branding Group
Image Credits: Dongdao Creative Branding Group
Project Team Members: Dongdao Creative Branding Group
Project Name: Magic Bubble
Project Client: Dongdao Creative Branding Group


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